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British firm launches shaving line for ‘real American men’

BY Antoinette Alexander

LONDON — British firm Dreadnought has launched a beard-reducing shaving line exclusively for American men.

Dreadnought launched in America on June 12 with a preshave oil, shaving cream, post-shave balm, travel sized “Avenger” shaving brush, “Spartan” double edge safety razor and silver technology antiperspirant deodorant. The brand’s tagline: “The Ultimate Shaving Experience For Real American Men.”

The range of Dreadnought shaving products was designed and engineered to tackle the toughest of beards while reducing razor rash, burn, cuts, nicks and ingrown hairs.

Dreadnought contains Decelerine, which reduces the appearance of beard growth while also moisturizing and protecting the skin to allow for the closest of shaves. The signature scent is based on a fresh and classic English barbershop scent with a modern twist. In tests, Decelerine showed a 30% decrease in hair length as well as a 16% reduction in hair density after 60 days, the company stated.

Dreadnought uses totally recyclable packaging and the formula is paraben free.
 

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Second season of ‘Mysteries at the Museum’ debuts on DVD

BY Allison Cerra

NEW YORK — Gaiam announced the release of "Mysteries at the Museum Season 2" on DVD under its exclusive home video license agreement with the Travel Channel.

Hosted by Don Wildman, the second season of the show takes viewers behind the scene of the institutions’ everyday exhibits and investigates corners and backrooms filled with stories and secrets yet to be revealed.

The two-disc DVD set has a run time of 430 minutes and a suggested retail price of $19.98.

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CVS Caremark’s workforce well-being program recognized by National Business Group on Health

BY Antoinette Alexander

WOONSOCKET, R.I — CVS Caremark has been selected by the National Business Group on Health as a platinum winner for its 2012 Best Employers for Healthy Lifestyles awards. CVS Caremark’s workforce well-being program was noted to be a role model for other companies striving to improve employee health, productivity and well-being.

The award was presented at the Business Group’s Institute on Innovation in Workforce Well-being Leadership Summit held in Washington, D.C.

"As a pharmacy innovation company, we know our colleagues are our greatest asset and we are committed to their health, careers and well-being," said Lisa Bisaccia, SVP and chief human resources officer for CVS Caremark. "We are excited to be recognized and we thank the National Business Group on Health for this honor."

The three main components of CVS Caremark’s WellRewards program are biometric screenings, health risk assessment and rewards. With the WellRewards program, colleagues earn rewards each time they take a step to improve their well-being, such as getting a preventive screening or flu shot, or joining a smoking cessation, weight loss, EAP or maternity program.

The Best Employers for Healthy Lifestyles awards program, now in its eighth year, acknowledges those employers that have responded to the need to improve their employees’ health, productivity and quality of life. The underlying goal of the program is to encourage all employers to take action.

The National Business Group on Health is a nonprofit, membership organization of large employers devoted to finding innovative and forward-thinking solutions to their most important health care and related benefits issues and to being the voice for large employers on national healthcare issues.


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