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Brita’s FilterForGood movement hits the road with Dave Matthews Band

BY Allison Cerra

OAKLAND, Calif. — Water filter brand Brita has tapped its FilterForGood team to encourage consumers to reduce their bottled water waste through a series of three-day music festivals headlined by Dave Matthews Band.

The first-ever Dave Matthews Band Caravan will take place in Atlantic City, N.J., from June 24 to 26; Chicago, from July 8 to 10; New York, from Aug. 26 to 28; and the Gorge Amphitheater in George, Wash., from Sept. 2 to 4. As part of the promotion, the Brita FilterForGood team is offering fans exclusive opportunities to stay connected with Dave Matthews Band Caravan prior to each festival date. Fans can "like" the Brita FilterForGood page on Facebook to view giveaway announcements and learn more about how they could win three-day general admission or VIP festival passes to attend 1-of-the-4 Dave Matthews Band Caravan stops, Brita said.

Founded in 2007, the FilterForGood movement was developed by Brita and reusable bottle maker Nalgene to encourage people to reduce their bottled water waste by switching to reusable bottles filled with filtered water.

For more information, visit Filterforgood.com.

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Former Walgreens executive named AMS president

BY Allison Cerra

VERNON HILLS, Ill. — George Riedl has been named president of Advanced Marketing & Sales, AMS announced Thursday.

Riedl, a 27-year Walgreens veteran, will be actively involved in all areas of the company and will have all sales and marketing departments reporting to him, according to a statement released by AMS.

At Walgreens, Riedl served as the drug store chain’s EVP marketing and merchandising from 2003 until late 2008 before being shifted to SVP pharmacy innovation in March 2009. Riedl retired from Walgreens at the end of that year.

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Kimberly-Clark kicks off promotion with help from CheckPoints

BY Allison Cerra

DALLAS — Kimberly-Clark has teamed up with a mobile shopping application for a promotion at Walmart stores.

As part of Kimberly-Clark’s integrated commercial program linked to the upcoming release of Disney and Pixar’s "Cars 2," Kimberly-Clark said it will use CheckPoints’ app to drive shoppers to Walmart stores and engage them with Kimberly-Clark brands, such as Kleenex, Scott and more.

How it works: When Walmart shoppers enter the store and "check in" through the CheckPoints app, they are directed to specially marked Kimberly-Clark products that carry "Cars 2" promotional stickers. After scanning the package barcode with their smartphones, shoppers gain "Cars 2" premium rewards points, which are redeemable for "Cars 2" items, such as movie tickets and more.

"Kimberly-Clark is using innovative marketing to engage shoppers with our brands and incentivize them to add more Kimberly-Clark products to their shopping baskets," Kimberly-Clark director of shopper marketing Richard Moulton said. "CheckPoints’ mobile shopping app offers us an easy way to reach consumers on the go, encourage them to check out the ‘Cars 2’ promotion this summer, and stock up on our leading brands at Walmart. We will offer interesting content, fun games and premium ‘Cars 2’ rewards right in the palms of their hands."

For more information on the Kimberly-Clark program visit Kimberly-Clark.com/CARS2.

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