Brightening up shadows
NEW YORK — Makeup is relishing in the joy of color, and eyes are no exception. To tap into the trend of dramatic, defined eyes at the mass level, Maybelline New York has expanded its Eye Studio collection to now include Color Tattoo 24HR Cream Gel Shadow.
The eyeshadow combines intense pigment technology with flexible film formers to create a shadow that packs intense, saturated color. The gel-cream promises to wear for 24 hours. It is available beginning in January and has a suggested retail price of $6.99.
Prestige scents on the rise
It was a nail-biter of a holiday season for fragrance and, while SymphonyIRI numbers showed a decline in fragrance at food, drug and mass (excluding Walmart) for the 12 weeks ended Nov. 6, the sales within the prestige channel have been on the rise in 2011. This is good news because it illustrates that consumers are showing increased interest and affinity for fragrance.
According to market research company The NPD Group, during the first 10 months of 2011, total prestige fragrance dollar sales in U.S. department stores were $1.7 billion, a double-digit gain of 10% versus the year-ago period.
The article above is part of the DSN Category Review Series. For the complete Fragrances Sell-Through Report, including extensive charts, data and more analysis, click here.
ReportersNotebook — Beauty Care, 1/9/12
SUPPLIER NEWS — The Mentholatum Co. has announced that an independent testing group has found its Oxy Maximum face wash to be an effective acne treatment at a great value and has endorsed it as a “bargain buy.”
Consumers Union, publisher of Consumer Reports ShopSmart magazine (December 2011 issue), tested Oxy Maximum face wash, along with Proactiv and AcneFree. Each topical acne product contains benzoyl peroxide; however, Proactiv and AcneFree both require a three-step process while Oxy Maximum is a single-step face wash. Testers reported no statistical difference between any of the products. Oxy Maximum face wash costs around $5 for a two-month supply, which led the magazine to endorse it as a “bargain buy.”
Brynwood Partners VI has acquired Newhall Labs — whose brands include La Bella, Monkey Brains and GroWorks — through its wholly owned subsidiary Golden Sun Holdings. Newall Labs will operate as an independent platform company. The move follows High Ridge Brands’ acquisition of Zest from Procter & Gamble in January 2011 and the Alberto VO5 and Rave hair care brands from Unilever in August 2011.
SAI Global has partnered with the Personal Care Products Council to create SAI Global’s Personal Care Manufacturing Assessment Program, a customized supplier training and assessment program designed to assist cosmetic and personal care product manufacturers and suppliers with good manufacturing practices.