Brick-and-mortar beauty growth shakes up industry
Shaving products take DSN/ECRM Buyers’ Choice Awards at Personal Care EPPS
ORLANDO — Speed Razor won the Drug Store News/ECRM Buyers’ Choice Award for its eponymous patented razor during ECRM’s Personal Care, Grooming, Oral and Travel/Trial EPPS, held recently here. Legacy Shave was a finalist with its Evolution Brush.
The two companies were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the EPPS meetings. Buyers cast their votes based on product innovation and packaging.
Speed Razor, a New Jersey-based company that has partnered with Utah-based Infomercials to launch its body and head razor for men and women that is designed to fit in the palm of the user’s hand, and has two opposing sets of blades, allowing the user to shave in two directions.
The twin razors have four blades on each end, and enable the razor to glide over skin quickly and smoothly with fewer nicks, and the rubber coated, ribbed finger wings provide a non-slip grip, according to the company. Both blades pivot independently, allowing the Speed Razor to follow the contour of the body. Each razor includes a case.
The patented Evolution Brush from Legacy Shave universally attaches to shaving cream/gel cans, to provide users an enhanced shaving experience using its brush lathering technology. According to the company, the brush stimulates and lifts the user’s hair follicles while exfoliating skin to reduce razor bumps and burns. It also results in less product being wasted down the drain.
Estée Lauder taps Copeland for Modern Muse fragrance campaign
NEW YORK — Estée Lauder on Monday named American Ballet Theatre principal ballerina Misty Copeland the new spokesmodel for its Modern Muse fragrance. She will be the face of the fragrance’s campaign, which debuts in August, across digital, TV, in-store and print channels.
"When Estée Lauder launched the Modern Muse fragrance in 2013, we embraced the idea of women as muses, living life on their own terms, achieving great things and inspiring everyone around them," Estée Lauder global brand president Stephane de La Faverie said. "Misty has challenged the status quo to achieve her dreams and inspired so many young women along the way. Misty will bring the fragrance concept to life through her unique story.”
Estée Lauder’s in-house creative team and Spring Studios and director/photographer Pamela Hanson produced the campaign, which will feature storytelling around the theme “What inspires you?” Copeland is featured teaching and inspiring young ballerinas.
"I am so honored to represent Estée Lauder Modern Muse,” Copeland said. "My two passions are dance and giving back, and I love passing on knowledge to the next generation. I also have a strong connection to the scents I wear when I perform. The Modern Muse campaign is the perfect way to see another side of my story."