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Breyers launches new YoCrunch fruit parfait

BY Allison Cerra

BOULDER, Colo. Breyers is expanding its YoCrunch brand with a new delectable offering.

New YoCrunch fruit parfait provides consumers with a layered fruit, yogurt and granola parfait at just 120 calories per serving. It is available in three classic fruit flavors — strawberry, blueberry and peach — at a suggested retail price of $2.89 for each four-pack container.

“We are thrilled to introduce another innovation in the yogurt category with the arrival of YoCrunch fruit parfait,” said Jim Nolan, Breyers CEO. “McDonald’s, Panera Bread and others have popularized these healthy and great-tasting products, and now the YoCrunch brand is making it possible for the consumer to enjoy this nutritious trend in the convenience of their home.”

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Walgreens toys with fresh food idea

BY Antoinette Alexander

DEERFIELD, Ill. Walgreens is looking to make a bigger play in the fresh food market by testing this fall chilled foods at up to a dozen store locations, according to a Dow Jones report.

Walgreens spokeswoman Tiffani Washington told Dow Jones that the test would be limited to 12 locations; however, sources indicated that the test is likely occurring in as many as 50 locations in September in the Chicago area.

Washington did say that the company may sell sandwiches, fresh cut fruit, soups and wraps.

Earlier this year, Walgreens acquired Manhattan-based retailer Duane Reade, which has made headlines with its food initiatives. While Washington told Dow Jones that Walgreens was pondering fresh food before it acquired Duane Reade, there’s no doubt that it will take some “learnings” from the regional chain.

In March, Duane Reade opened a new Chelsea store location featuring expanded fresh food and grocery offerings, a move that clearly reflected yet another phase in its transformation. The fresh food and grocery offerings have since been rolled out to other select locations.

Soon after the opening of the Chelsea location, Drug Store News stopped by for a store tour.

Upon entering the two-story Duane Reade location at 16th Street and 8th Avenue, shoppers immediately see a center island packed with prepared soups, microwavable single-serve meals, sushi and fresh sandwiches.

To the right of the island, positioned against the wall, is a vast assortment of baked goods and self-serve Starbucks coffee.

But perhaps the most impressive is the expansive food offering toward the back of the 15,000-square-ft. store. This area is much like entering a grocery store, as there are more than 500 SKUs of frozen convenience items, such as boneless chicken breasts, hamburger patties and frozen vegetables.

There’s also an array of organic grocery items and exclusive food and beverage brands under the retailer’s exclusive DR Delish banner.

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Al-Rite expands Steve’s ready-to-drink line

BY Allison Cerra

MIAMI Al-Rite launched its new ready-to-drink, sugar-free margarita.

Steve’s sugar-free margarita contains 12% alcohol by volume and is sweetened with sucralose and erythritol and is a new addition to Steve’s line of RTD cocktails. It can be frozen in its PET bottle just prior to use and squeezed out after a little defrosting providing a delicious frozen cocktail anytime, day or night.

“We wanted to make a great tasting, sugarfree cocktail that can sell without a liquor license and is kosher, and the truth is it took years to develop. We have created a drink which not only tastes great and freezes beautifully, but will actually change the RTD cocktail market forever,” said company president Steve Bragg.

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