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Breathe aerosol cleaning line gets Wegmans launch

BY David Salazar

LOS ANGELES — Breathe, maker of a line of aerosol cleaning products, has launched in Wegmans’ 93 doors, the company announced Tuesday. The line of products is the first aerosol cleaning line certified by the Environmental Protection Agency’s Safer Choice Program, the company said.

Breathe products are powered by Starco Brands’ BreatheSafe technology, which doesn’t use such harmful petrochemical propellants as liquefied petroleum gas. Products include stainless steel, furniture, bathroom and multi-surface cleaners.

“We are honored to offer Breathe to Wegmans consumers first, as the retailer has a history of supporting products that are both efficient and safer for people, pets and the environment," Starco Brands CEO Ross Sklar said. “Breathe's air-powered technology is the future of aerosols by removing the toxic, flammable and carbon foot-printing propellants that make you need to open a window just to clean your bathroom.”

The company said it has plans for a nationwide rollout of Breathe in 2018.

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Target expands, tweaks Restock effort

BY David Salazar

MINNEAPOLIS — The delivery wars continue to heat up.

A day after Target announced the acquisition of technology transportation company Grand Junction, the discounter said it has expanded the test of its next-day delivery service of household essentials, Target Restock, to the Dallas-Fort Worth and Denver markets. Target's announcement came the same day that Amazon launched Instant Pickup, which offers a curated selection of daily essentials available for pickup in two minutes or less.

The expansion of Target Restock comes after the pilot launched in late June, in the Minneapolis-St. Paul area. Since then, Target has been working on various enhancements, including expanding the available assortment from the original 10,000 products to more than 15,000, including such new items as school supplies and baby food. It also is making Saturday deliveries. And in a big change, the test is now open to all shoppers versus just holders of Target's REDcard. By comparison, Amazon's new Pickup program is open only to Prime and Prime Student members, as is its Prime Pantry delivery service.

To take advantage the Target program, shoppers go to the dedicated Target Restock online storefront where they can shop the assortment. (The service has a flat fee of $4.99 per box).

As shoppers fill up a box, a grey bar at the top of their screen will show the percentage of space each item in the box has taken up and the percentage of space that's left. (The box is limited to 45 pounds.) The items will be packaged at a nearby store. If the order is placed by 2 p.m. Monday through Thursday, it will arrive at the customer’s home the next business day.

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Executive behind Publix Delivery promoted to VP omnichannel and application development

BY Michael Johnsen

LAKELAND, Fla. — Publix on Monday named Erik Katenkamp VP of omnichannel and application development. Katenkamp has been instrumental in launching the Publix Delivery online shopping solution, including formalizing Publix’s collaboration with Instacart.

In this role, he will focus on the continued development and execution of the company’s omnichannel strategy.

“With dedicated resources, we will be able to focus on the accelerated growth of our omnichannel strategy,” stated Todd Jones, CEO and president Publix. “Our online offerings are an extension of our in-store experience. We remain committed to providing exceptional service to our customers in whichever manner they choose to shop with us."

After starting a career in the aerospace industry, Katenkamp came to Publix in 1995 as an industrial engineer in manufacturing. He was promoted to business IT manager in 1999 and director of business application delivery in 2006. In 2013 he was named VP information systems — application development.

Katenkamp graduated from University of Central Florida with a bachelor’s degree in industrial engineering.
 

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