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Brawny teams up with Wounded Warrior Project for new campaign

BY Allison Cerra

ATLANTA — Brawny has launched a national campaign and partnership with Wounded Warrior Project to help support and raise awareness of the needs of injured service members and their families across the nation.

The Brawny "Support Our Heroes" campaign, which runs through Dec. 31, features a marketing campaign, including television and print advertisements and digital elements, as well as special Brawny paper towel packaging highlighting Wounded Warrior stories at participating retailers. As part of the campaign, Georgia-Pacific (the maker of Brawny paper towels) is making a direct donation of $250,000 to WWP. What’s more, to raise awareness for the cause, the brand will donate $1 up to an additional $250,000 for those who shares a "thank you" note on the Brawny Towels Facebook page, "likes" Brawny Towels on Facebook, or texts THANKS to 272969 between now and Dec. 31.

"Overcoming the physical and emotional challenges of adjusting to life post-war is a test of strength every injured service member and their family face on a daily basis. The Brawny brand could not be prouder to support such a worthy cause," Brawny director of marketing Lanier Thomas said. "By offering our consumers a number of ways to get involved and share their thanks, we hope to raise awareness of the needs of injured service members and their families and demonstrate support for our men and women in uniform who have given so much."

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FTC gives green light to Giant Food for Genuardi’s acquisition

BY Allison Cerra

CARLISLE, Pa. — The Federal Trade Commission has approved Giant Food Stores’ proposal to acquire 15 Genuardi’s stores from Safeway.

The announcement follows Giant’s Jan. 5 announcement that it would acquire the Genuardi’s stores, all of which are located in the greater Philadelphia market. Giant also noted that under the terms of a consent order approved by the FTC, the Genuardi’s located in Newtown, Pa., will be purchased by Newtown Market and will be operated as a McCaffrey’s supermarket.

Giant is working with Safeway to begin the store transition process. The dates for each store conversion will be announced in the near future.

"We are excited to welcome the former Genuardi’s associates to the Giant family. We can’t wait to introduce our unique combination of quality, selection and savings to more neighborhoods in greater Philadelphia," Giant Food Stores president Rick Herring said. "Customers can expect to find the same friendly faces when they shop at Giant."

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Court rules against Merck in Nasonex patent case

BY Allison Cerra

WHITEHOUSE STATION, N.J. — Merck announced that the U.S. District Court for the District of New Jersey ruled against the company in a patent infringement suit against Canada-based drug maker Apotex.

The patent at issue in this case — U.S. Patent No. 6,127,353 — covers mometasone furoate monohydrate, the active ingredient in Nasonex. The patent provides exclusivity for this form of mometasone until April 3, 2018. Apotex is seeking U.S. Food and Drug Administration approval to sell a generic version of Nasonex. The court ruled that while the patent is valid, the release of Apotex’s product would not infringe on the patent.

"While we are pleased with the court’s ruling that the patent for Nasonex is valid, we are disappointed the court ruled that this patent would not be infringed by the Apotex product. We believe the patent for Nasonex in the United States is valid and would be infringed by the Apotex product," Merck EVP and general counsel Bruce Kuhlik said. "Today’s decision reflects just one step in the lengthy patent litigation process, and we plan to review all of our options, including a likely appeal of the decision."


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