Braun survey: Most shavers replaced every few years; men desire longer-lasting gifts
CINNCINATI — Given that most shavers are replaced every few years, men are in need of longer-lasting gifts, according to a new survey by Braun, a subsidiary of Procter & Gamble.
A new survey from Braun revealed that 72% of respondents will shop for two to five men this holiday season. Forty-three percent believe their father is the hardest male to shop for during the holidays, followed by friends (30%), brothers (19%) and grandfathers (8%). With 79% of males today still using holiday gifts they received seven years ago, gift-givers are in search of products for the men on their shopping list that promise durability and longevity, the survey concluded.
In light of the findings, Braun is promoting its Braun Series 7 electric shaver, which has been engineered and lab tested to last seven years. Most (51%) men surveyed shave five to seven times per week, and 58% have received an electric shaver as a gift in the past. However, most (34%) men expect an electric shaver to last only three to four years.
Dedicated teams of engineers and scientists put Braun Series 7 through more than 50 quality tests to simulate a five minute shave seven days a week for seven years to guarantee that giving a Series 7 this holiday season means giving a gift that will last the long-haul. Each shaver includes 300 components and is fully constructed in Germany.
Braun Series 7 is available in department/specialty and mass merchandise stores, online and club stores. The suggested retail price ranges from $229 to $289.
New PowderWorks powder-based facial exfoliant ‘rolls away’ dead skin cells
ATLANTA — PowderWorks has introduced a new facial exfoliant that is powder-based and remains a powder even after it is massaged onto the face, promising to leave skin with a clean feel and no residue buildup.
The all-natural facial exfoliant is formulated with a patent-pending rolling action technology and is housed in a shaker for ease of use. An alternative to scrubs and facial peels, PowderWorks is infused with natural oils to polish and soften skin as it literally "rolls away" the dead skin without harming the healthy layers. It is created for all skin types, and in particular for sensitive skin.
"I am really excited that PowerWorks facial exfoliant is now available to consumers — women, men and teens. We are confident that this will become very popular. So far, the response has been overwhelming. My two teenage daughters and I all have very sensitive skin, and we have tried a variety of facial exfoliants and were not satisfied and experienced side effects, such as irritation," stated Leslie Granberry, founder of PowderWorks. "I was in search of an effective treatment and could not find one, so I decided to create my own skin care facial product. My husband and I teamed up and consulted with industry and skin care experts; and after two years of [research and development], PowderWorks facial exfoliant has launched. What we created is an exceptional and high-quality facial exfoliant that is very different."
How to use: First, lightly dampen your clean face with water. Secondly, shake desired amount of the powder onto your moist fingertips. Thirdly, massage onto face in circular motion and thoroughly rinse the face with water and pat dry. Recommended use is twice a week for all skin types. It is also safe enough to use around the sensitive eye and lip area and to use on the back of hands, the company stated.
Packaged (100% recyclable) in a 2-oz./60-mL shaker, it retails for $39, and consumers can purchase online at ThePowderWorks.com.
Founded in 2010 by two entrepreneurs and husband and wife team, Leslie and Marc Granberry. The company is based in Atlanta and plans to roll out additional skin care products within the next six months.
NPD Group: Prestige holiday beauty gift sets not just about fragrance
PORT WASHINGTON, N.Y. — The prestige beauty gift set industry posted double-digit growth year-to-date and looks to be quite promising this holiday, especially makeup and skin care gift sets, according to market research company the NPD Group.
In the United States, overall gift set sales within prestige department stores year-to-date (January to October 2012), posted a 16% increase in dollar sales, versus the same time last year, according to NPD. The $871 million beauty gift set industry includes women’s and men’s fragrance gift sets, as well as skin care and makeup gift sets.
“Gift sets have often provided a somewhat stress-free purchase for the shopper to get in and out of the madness that surrounds shopping during the holiday season,” stated Karen Grant, VP and senior global industry analyst for the NPD Group. “And it’s not just fragrance anymore; sets are now among the hottest areas in makeup and skin care too.”
Fragrance sets continue to be the go-to gift sets for the holiday season and represent more than one-third (34%) of total prestige fragrance sales annually. While men’s and women’s fragrance gift sets both posted healthy growth, the category was strongly driven by men’s fragrance gift sets (up 14%), double the dollar growth of women’s (7%) during year-to-date 2012.
Heading into this holiday, makeup and skin care gift sets have already outpaced the overall gift set market in the first 10 months of the year. NPD consumer studies indicated there is some shift in the preference amongst ethnic and younger consumers (18 to 24 years old) in makeup toward shopping in stores that offer kits.
Consumers continue to take advantage of the gift set season, especially in skin care. “High-priced, anti-aging skin care gift sets are not the only option anymore; consumers today are looking to treat themselves with innovative forms of skin care more so than in recent years. This season, the skin care gift set arena is again being dominated by new sonic technology,” Grant stated.
“Today sets are not just about value. They are treasures that are hard to resist and worth the investment. Whatever the category, gift sets look quite promising this holiday season, offering one-stop shopping, all-in-one, for that special person — whether that is you or someone in your life — who wants it all: to look good, feel great and smell wonderful,” Grant added.