BEAUTY CARE

Braun intros Series 3 Shave and Style

BY David Salazar

NEW YORK — Procter & Gamble’s Braun grooming brand is introducing the Braun Series 3 Shave and Style, a starter kit for men looking to get into grooming. The company said the shaver was designed using insights into unmet needs by polls of 18-34-year-old men.

The Series 3 Shave and Style is a three-in-one shaver for men who want to be able to choose between a clean shave and a precise beard style with one device. It pairs up with a set of changeable beard trimmer attachments, and the three-flex head adapts to the face’s contours.

“Men often overlook how much a shaver can influence how their skin looks and feels,” Braun industrial designer Ben Wilson said. “The human face can be compared to a landscape full of curves and contours. Keeping close contact with the skin at any time during the shave is thus a challenge for any shaving system. At Braun, we strive to design shavers that ensure that their skin is the last thing a man has to worry about.”

The new shaver is a wet and dry model that can be used in the shower with a foam or gel. It is built with skin sensitivity in mind, the company said.

“No matter the facial hair style men sport, they are likely to shave and trim around sensitive areas, like the neck,” Braun grooming expert Sascha Breuer said. “To ensure the most comfortable experience, allowing men to achieve their perfect shave or style look, Braun has introduced the Series 3 Shave & Style, for ease and versatility.”
 

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Dove dives into baby skin care with Baby Dove

BY David Salazar

ENGLEWOOD CLIFFS, N.J. — Dove is making its first new U.S. category launch since 2010 with its Baby Dove range of baby care products. With the Baby Dove launch, the brand is kicking off a campaign featuring real parents based in research about new moms that challenge the “perfect mom” stereotype, with the goal of broadening what parenting looks like today.

Among the insights is that 95% of new moms think real motherhood is different than it is portrayed in media, and only 26% think the idea of a “perfect mom” is achievable. It also found new moms with interests beyond motherhood, with 76% saying that a partner’s assistance helps them be a good mom while pursuing their interests outside the family.

“Baby Dove wants to help build parents’ confidence and encourage them to trust their way when it comes to doing what they think is best for their baby and themselves,” Dove VP skin cleansing Nick  said. “This new research, combined with our deep understanding of the role dads’ play as caregiver through our Dove Men+Care work, has led to the Baby Dove belief that there’s no such thing as perfect parents, only real ones, and we are proud to support parents in the care of themselves and their babies.  Since the launch of the Dove brand in 1957, we have been wholly committed to providing products to women and men that deliver superior care and mildness.  It is our honor to care for babies with Baby Dove products that offer a demonstrably superior way to care for baby’s skin.”

Baby Dove has products for all skin types across two ranges — Rich Moisture and Sensitive Moisture. The Rich Moisture range is for babies with normal to dry skin and is hypoallergenic and pH neutral, with a fragrance developed for babies. The Sensitive Moisture range has been developed for babies with sensitive skin and is fragrance-free.

Baby Dove products are now available through food, drug, mass, value, baby and online retailers.
 

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Clairol Professional’s Flare Me brings customizable hair shades to DIY shoppers

BY David Salazar

WOODLAND HILLS, Calif. — In an effort to make it easier for people to customize their hair colors, Clairol Professional is introducing the Flare Me collection. The Coty company’s collection offers an array of seven vivid colors, plus one Clearly You pastel clear mix-in.

“The Flare Me collection was designed for avid hair color lovers who are looking to seasonally change up their look,” says Carole Protat, Wella North America Creative Director. “The wide spectrum of colors, ranging from red, green, blue and purple, are customizable to give customers the exact shade they desire.”

The cream color spectrum includes violet, blue, green-blue, green, cyclamen, pink and red colors, and can last up to five weeks. The products contain Clairol’s True2Tone technology. Shades can be customized from bold and vivid to soft and pastel through the use of the Clearly You pastel clear mix-in.

The products launch nationwide in April, with a suggested retail price of $5.99.

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