Branding in frozen foods, economy heat up sales
Consumers eating more meals at home and innovation from manufacturers have led to a spike in sales of frozen convenience foods. A number of frozen segments showed double-digit increases in the 52-week period ended May 15. Dollar sales of frozen breakfast foods were up nearly 9% across food, drug and mass (excluding Walmart), according to SymphonyIRI Group data.
It’s clear that consumers want quick dinner solutions, and they like the convenience of buying some ingredients at the local drug store. “Every year for the past four years we’ve seen increases in the frozen food category,” said Sue Viamari, editor of SymphonyIRI’s Times & Trends reports. “Drug stores are expanding frozen, and I expect that will continue.”
Innovation from manufacturers also is driving the category. New products bearing national restaurant brands, such as P.F. Chang’s Home Menu Meals for 2, pizzas from California Pizza Kitchen and appetizers from TGI Friday’s, make eating in more exciting.
Manufacturers also are focusing on healthier options, and consumers are responding. Nestlé Prepared Foods recently introduced Stouffer’s Farmers’ Harvest, an updated, healthier line of classic Stouffer’s products that feature such ingredients as sea salt, olive oil, real cheese and whole grains.
The article above is part of the DSN Category Review Series. For the complete Frozen Foods Buy-In Report, including extensive charts, data and more analysis, click here.
Herr’s spices up ripple kettle potato chips
NOTTINGHAM, Pa. — Herr’s is turning up the heat with its newest potato chips, co-created by T.W. Garner.
New Herr’s hot-sauce-flavored ripple kettle cooked potato chips combine the taste of Herr’s ripple kettle cooked potato chips with the zing of Texas Pete hot sauce, the companies said. This is the second potato chip creation developed in the companies’ partnership.
The new Herr’s hot-sauce-flavored potato chips now are available in stores and vending machines across the United States.
Limited-edition Jones Soda collection features So So Happy characters
SEATTLE — Jones Soda has partnered with a lifestyle brand to create a collection of limited-edition glass bottles.
In their limited-edition collection, Jones Soda and So So Happy teamed up to roll out four 12-oz. glass bottles that are adorned with four So So Happy characters. The bottles will be sold as four-packs and include one bottle of each flavor with accompanying So So Happy images on the label.
"Both Jones and So So Happy are known for creating fresh, irreverent products that appeal to a wide audience, from younger kids and teens to adults and beyond," Jones CEO William Meissner said. "It was a natural partnership, as both brands support the idea of individuality, and that really comes to life with this new line."
The Jones Soda/So So Happy bottles retail as a four-pack for $11.99 plus shipping and handling, and can be shipped anywhere within the United States and Canada.