Brand director announces Safeway to carry O Organics supplements
LOS ANGELES Global Brands on Thursday announced the launch of O Organics Supplements through Safeway.
“As one of the retail world’s fastest growing product segments, the organic sector is rapidly outgrowing its niche status and becoming a mainstream staple with strong, across-the-board demand from the many shoppers who are looking for healthier, more environmentally friendly options,” stated Sheetal Khanna, director of brand strategy for Global Brands at Lucerne Foods. “We’re continually developing new products to best serve this fast-changing market and the O Organics Supplements line delivers exactly the type of simple, effective and affordable solutions these consumers desire.”
The 12-SKU line of USDA certified organic supplements includes vitamin C, calcium and St. John’s Wort.
O Organics plans to expand the line to other retailers in 2009.
Comfort Now releases personal use heating products
BURLINGTON, Ontario Comfort Now recently announced the release of three new pain relief solutions to its line of instant heat therapy products—the Amazing Heat Pack for Neck Pain, Knee Pain and Arthritic Pain.
Comfort Now expanded The Amazing Heat Pack line in response to high-demand from pharmacies, supermarkets and general stores to carry the world’s only portable moist heat therapy. Each specially-shaped pouch activates in 15 seconds, stays heated for 45 minutes and is reusable for over 100 times, a factor that may hold appeal to today’s more value-conscious consumer.
“Space is at a premium on retail shelves, and we wanted to bring a heat pack to market that is different from any other product out there,” stated Dawn Conner, vice president of sales and chief marketing officer for Comfort Now.
The heat pack contains a supersaturated solution of sodium acetate that crystallizes when activated by flexing a ferrous metal disc inside the pack. For reuse, customers need to re-dissolve the sodium acetate by boiling the pack for up to 15 minutes.
Drugstore.com partners with PowerReviews to collect customer feedback
LAS VEGAS Drugstore.com last week partnered with PowerReviews, a comprehensive developer of customer-review solutions for retailers and their shoppers, on enabling customers to read and write reviews about more than 30,000 over-the-counter products on drugstore.com and its wholly-owned subsidiary Beauty.com.
“Drugstore.com started posting customer reviews online in 2003 and has long valued the strength of those reviews to help customers and influence purchases,” stated David Lonczak, vice president and chief marketing officer at drugstore.com. “By partnering with PowerReviews, we are providing our customers with an enhanced and guided approach to writing reviews which in turn creates richer content.”
Drugstore.com will launch a new design of its product detail pages in early fall. This will improve visibility and give shoppers a central point of reference to read customer product reviews, write their own reviews or get more information about the product from the manufacturer.
“Our research has shown that displaying reviews on a product detail page is a proven way to increase sales and conversion, and we are confident that drugstore.com will see significant benefits from using our technology as a result of their customers’ proven passion for writing reviews about products they’ve purchased,” commented Jay Shaffer, vice president, worldwide sales and marketing, PowerReviews.
“In addition to the redesign of the product details page to showcase reviews, drugstore.com is upgrading the online shopping experience with a new version of a customer favorite ‘your list’ which makes it easier for a customer to sort, manage and order from their personal shopping list when they sign into their account,” Lonczak said. “We are also improving the video features on both drugstore.com and Beauty.com to enable our customers to order a product by clicking directly on the video and to share the video by emailing it to a friend.”