Brand director announces Safeway to carry O Organics supplements
LOS ANGELES Global Brands on Thursday announced the launch of O Organics Supplements through Safeway.
“As one of the retail world’s fastest growing product segments, the organic sector is rapidly outgrowing its niche status and becoming a mainstream staple with strong, across-the-board demand from the many shoppers who are looking for healthier, more environmentally friendly options,” stated Sheetal Khanna, director of brand strategy for Global Brands at Lucerne Foods. “We’re continually developing new products to best serve this fast-changing market and the O Organics Supplements line delivers exactly the type of simple, effective and affordable solutions these consumers desire.”
The 12-SKU line of USDA certified organic supplements includes vitamin C, calcium and St. John’s Wort.
O Organics plans to expand the line to other retailers in 2009.
Comfort Now releases personal use heating products
BURLINGTON, Ontario Comfort Now recently announced the release of three new pain relief solutions to its line of instant heat therapy products—the Amazing Heat Pack for Neck Pain, Knee Pain and Arthritic Pain.
Comfort Now expanded The Amazing Heat Pack line in response to high-demand from pharmacies, supermarkets and general stores to carry the world’s only portable moist heat therapy. Each specially-shaped pouch activates in 15 seconds, stays heated for 45 minutes and is reusable for over 100 times, a factor that may hold appeal to today’s more value-conscious consumer.
“Space is at a premium on retail shelves, and we wanted to bring a heat pack to market that is different from any other product out there,” stated Dawn Conner, vice president of sales and chief marketing officer for Comfort Now.
The heat pack contains a supersaturated solution of sodium acetate that crystallizes when activated by flexing a ferrous metal disc inside the pack. For reuse, customers need to re-dissolve the sodium acetate by boiling the pack for up to 15 minutes.
RecoveryX signs baseball star Manny Ramirez as spokesman
SCOTTSDALE, Ariz. RecoveryX, sports/energy drink that helps reduce swelling for athletes has said that it has signed baseball superstar Manny Ramirez as the face of its sports drink. The company said that Ramirez will make personal appearances representing RecoveryX and appear in commercials.
Ramirez was tapped as an All-Star choice 12 times and also had a leading batting average in his league, as well as top stats for base hits and home runs. He was voted Most Valuable Player in the world championship in 2004 after helping the Boston Red Sox win their first World Series in 86 years.
“Mr. Ramirez is considered to be one of the all time greatest players in baseball,” said Brian Jensen, public relations director of CTVX Inc. “We feel his work ethic and personality reflect the RecoveryX product image and our target consumer, which is a major reason we asked him to represent our product.”
RecoveryX is marketed as a remedy for athletes suffering from overexertion. Some forms of swelling, or edema, or result in a “compromised immune system.” But RecoveryX reportedly helps speed the healing process.