BEAUTY CARE

Boxed.com teams with Unilever to support women on Giving Tuesday

BY Gina Acosta

NEW YORK — Online club retailer Boxed.com is partnering with Unilever to deliver everyday essentials from Dove, Caress, Ponds, and Simple to women's shelters across the country this Giving Tuesday.

The retailer will team up on the effort with WIN (formerly Women in Need), the largest provider of shelter for homeless families in New York City.

"We are proud to be working with Unilever to provide these everyday items to women's shelters across the country," says Nitasha Mehta, associate director of Reengagement Marketing at Boxed. "We love delivering joy every day but never more so than when we can have a real impact on the lives of women and children in need."

This is not the first time Boxed has taken a stand for women. Earlier this year, Boxed reduced the sales tax amount from the list price on feminine hygiene products that are subject to a luxury tax, such as tampons and pads, and also decreased the cost of certain women's products where price is shown to be greater than the male equivalent.

For more information on Boxed's Pink Tax Initiative, visit boxed.com/rethinkpink and follow along on social with #RethinkPink. For more information on Boxed, please visit boxed.com and follow Boxed on Twitter @BoxedWholesale.

Founded in 2013, Boxed has taken the elements of the wholesale shopping experience and folded it into one mobile app that allows consumers direct-to-their-door access to all of their favorite warehouse club products, without membership fees. 

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Beauty retailer outperforming all others in social media run up to Black Friday

BY Deena M. Amato-McCoy
With the Black Friday weekend nearly here, there are clear winners when it comes to social media engagement.
 
At the head of the class is Sephora, with 2.4 million consumer interactions (reactions, comments, shares, retweets, favorites) across Facebook, Twitter and Instagram. Sephora’s top status is being driven by its success on Instagram, a site that reveals high consumer enthusiasm for the retailer’s offerings of makeup box sets and key brands, such as Bite Beauty and Urban Decay, as well as its own collection.
  
That’s according to Shareablee’s Black Friday edition of its “Social Scorecard.” The annual report ranks shopper interest in U.S. retailers in the countdown to the official start of the holiday season.
 
Nordstrom is also earning consumers’ attention across social media. The department store chain had nearly 544,000 social actions in November — a move that earned it the top Black Friday posts on Facebook. The chain also earned highest audience loyalty with 40% of the brand's Facebook audience returning month over month to engage with the brand, the report said.
 
Meanwhile, Amazon was the clear winner on Twitter, capturing over 9,000 retweets and driving the most social actions for the U.S. retail category in November.
 
These companies gave some retail giants a run for their money, including Bergdorf Goodman, Barneys, Homegoods, all of which dropped from the top 10 list this year, with declines of 39%, 50%, and 74% respectively.
 
Major retailers Target, Walmart and Best Buy were also notably absent from the rankings, driving just 338,000 consumer moments on social in November, and declining by more than 50% year-over-year, the report said.
 

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FDA issues sunscreen guidelines

BY Gina Acosta

WASHINGTON — The FDA released on Thursday a set of guidelines aimed clarifying the ingredients that sunscreen makers must produce to prove the products are safe and effective.

The new guidelines stem from requirements in the Sunscreen Innovation Act.

"Sunscreens are intended to be used on a regular basis in liberal amounts and over large portions of the body surface whenever consumers are exposed to the sun. And yet some sunscreen active ingredients may be absorbed through the skin into the body, making it important to complete studies in humans to determine whether, and to what extent, consumers’ use of sunscreen products as directed may result in unintended, chronic, systemic exposure to these ingredients," the FDA said in a statement.

The FDA also recommended alternatives to sunscreen, such as finding shade and wearing hats, clothing and sunglasses to avoid exposure. 

"Sunscreens are a valuable tool for sun safety and public health, but of course, are not the only tool. Seeking shade at peak sunlight hours and wearing protective clothing, hats, and sunglasses are key to every sun protection plan. The sunscreen page on FDA’s website provides useful information for sun safety," the agency said.

 

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