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Bounty wraps up Make a Clean Difference program in Cincinnati

BY Allison Cerra

CINCINNATI Procter & Gamble’s Bounty brand kicked off the last leg of its Make a Clean Difference program in Cincinnati at Brent Elementary School.

Since the program’s launch in April, Bounty, together with partners HandsOn Network and Rush Philanthropic Arts Foundation, has united more than 1,000 volunteers to transform the learning environments of 30 public schools in 10 cities across the country benefiting more than 14,000 school children.

In addition to Cincinnati, Bounty’s Make a Clean Difference program benefited 30 public schools in the following cities from April through June: Atlanta; Boston; Charlotte, N.C.; Dallas; Los Angeles; Miami; Minneapolis; New York and Seattle. Celebrities who have taken part in community clean-ups included Gabrielle Union, Mary J. Blige, Russell Simmons, Carlos Ponce, Peter Facinelli and Jennie Garth. For more information, visit Facebook.com/Bounty.

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Kashi TLC expands line

BY Allison Cerra

LA JOLLA, Calif. Kashi TLC has added a new fruit and grain bar to its line.

Made with Kashi’s signature blend of rolled seven whole grains chewy granola, the new Kashi TLC cranberry walnut fruit and grain bars combine real, soft fruit and hearty nuts layered on top of granola to provide a nutritious treat with a delicious sweet and tangy flavor combination.

With 4g of fiber, 4g of protein and 3g of fat per serving, these nourishing bars are convenient to enjoy at home, work or on-the-go. Additionally, free of highly refined sweeteners and artificial ingredients, they naturally satisfy any sweet tooth.

The bars now are available at grocers nationwide for a suggested retail price of $3.99 per box.

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P&G’s Pampers brand celebrates dad

BY Allison Cerra

NEW YORK Pampers teamed up with Super Bowl quarterback Drew Brees for a Father’s Day celebration this past weekend at Yankee Stadium.

As part of its Pampers with Dry Max weekend-long celebration of dads everywhere, the diaper brand also hosted a “Daddy Play Date” in New York on June 17, where celebrity dads and local dads alike were honored for their active roles with Diaper Duty and cheering on their “VIBs,” or very important babies.

The events were in line with the launch of Pampers Cruisers with Dry Max, designed for babies on the move that need the driest diapers ever.

“More dads are taking an active role in parenting, which includes diaper duty, among other meaningful bonding activities. Pampers with Dry Max is high-performance gear, and I am always looking for that high performance, whether it’s on the field or off, especially now that we have two children in diapers come fall,” Brees said.

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