Bounty taps Kimora Lee Simmons for nationwide clean schools campaign
CINCINNATI — Fashion designer Kimora Lee Simmons is adding "fabulosity" to Bounty’s "We Love Our School" Week.
As part of the paper towel brand’s "We Love Our School" Week, which kicked off on Valentine’s Day, Kimora Lee Simmons announced Friday the launch of the Make a Clean Difference Pledge, hosted at Bounty’s Facebook page. The pledge allows parents and teachers to submit their schools to support clean, creative learning environments for children.
Schools that make the pledge now through March 4 automatically will be entered into Bounty’s "We Love Our School" sweepstakes for a chance to win a celebrity-designed $50,000 school makeover. The first 500 schools to take the pledge also will receive a Bounty Clean Kit with enough Bounty and Mr. Clean products to clean all of their classrooms, along with a cleaning checklist.
Kimora Lee Simmons, along with dozens of local volunteers, completed Bounty’s week-long, nationwide "We Love Our School" clean-up campaign on Friday at New York’s PS 208 Alain L. Locke in Harlem. "I’m thrilled to be able to join Bounty in bringing a little bit of ‘fabulosity’ to the Alain L. Locke school in Harlem as part of ‘We Love Our School’ Week," Simmons said. "As a mother of three, and with a passion for fashion and design, I’m always encouraging my children’s creativity through hands-on learning. It’s a thrill to be able to help improve the learning environment for these students, and I hope that parents and teachers will get involved to better the classrooms in their own communities."
ReportersNotebook — Consumables, 2/28/11
SUPPLIER NEWS — Australian winemaker Daryl Groom and Walgreens have launched a new table wine blend in line with American Heart Month. Colby Red, which was developed in partnership with Treasury Wine Estates, is dedicated to raising awareness for heart disease. The wine is named after Groom’s son, who was born with a hole in his heart and has undergone multiple surgeries to treat the defect.
A Kellogg’s cereal that has had success in the United Kingdom is making its way across the Atlantic. Kellogg’s Crunchy Nut cereal is available in two flavors: Golden Honey Nut and Roasted Nut and Honey. The U.S. launch is being supported by the company’s latest campaign, “It’s Morning Somewhere,” which includes TV, online and in-store advertising.
Seattle’s Best Coffee is rolling out new ready-to-drink iced canned lattes, including an iced latte, iced vanilla latte and iced mocha latte, each with 130 calories. “With this move, we’re … bringing a new kind of convenience to iced coffee, which is the fastest-growing segment in premium coffee,” said Michelle Gass, Seattle’s Best Coffee president.
Ken’s Foods will use 100% recyclable all-plastic pallets with embedded radio frequency identification tags developed by Intelligent Global Pooling Systems, iGPS announced. Ken’s Foods, which produces and packages more than 400 varieties of dressings and sauces, said iGPS’ solution aids the company in its sustainability efforts.
Raising the nutrition bar pays off
Dollar sales in the snack/granola bar category have grown nearly 8% in the past year, according to Sue Viamari, editor of SymphonyIRI Group’s Times and Trends report.
“Growth is being driven by strong performance by nutrition/intrinsic health value bars and granola bars, which climbed 15.6% and 7% during that time period,” she said. Breakfast/cereal bars posted flat sales for the year.
Viamari expected the up-tick to continue as more consumers eat at or from home to save money and replace high-calorie indulgence treats with healthier snacks.
The article above is part of the DSN Category Review Series. For the complete Snack Bars Sell-Through Report, including extensive charts, data and more analysis, click here.