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Bounce Dryer Bar wins over Better Homes and Gardens readers

BY Allison Cerra

CINCINNATI One year after making its retail debut, the Bounce Dryer Bar is getting recognition from Better Homes and Gardens as a way to simplify life.

In a recent poll conducted among its Reader Panel members — comprised of 39,000 members — Better Homes and Gardens revealed that Bounce Dryer Bar users are satisfied with the product’s quality and convenience.

"We understand that Better Homes and Gardens readers are busy consumers who need fabric care products that make life easier and less stressful," said Mary Pochobradsky, Bounce marketing director. "We created the Bounce Dryer Bar with hopes of making the laundry process simpler for these women. And now, with the product being on the market for just over a year, we are proud that the feedback shows that we have succeeded in simplifying the lives of Better Homes and Gardens panelists."

The Bounce Dryer Bar is available in outdoor fresh and linen fresh scents nationwide for the suggested retail price of $4.49 for the two-month bar and $7.79 for the four-month bar.

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Mintel: Whole grains gain momentum in food, beverage sector

BY Allison Cerra

CHICAGO More than 3,700 products boasting a "whole grain" claim have launched in the United States since 2005, according to a new report by Mintel.

Since 2005, the whole grain product claim consistently has been in the top 20 among all food and beverage claims, Mintel noted in its global new products database. Furthermore, the share of all products with whole grain claims consistently has risen since that time. In 2005, just 2.3% of all new product launches had a whole grain claim, whereas in 2010, this has grown to 5.6%. Many products with a whole grains claim are stamped by the Whole Grains Council, which has put its logo on more than 4,400 products in the United States and 20 other countries.

"While sales of these products are still small, there are a lot of good signs for the whole grain market," said Mintel senior analyst David Browne. "Nearly 6% of all food products and 18% of all-natural food products launched in 2010 have the whole grain claim. Innovations in unexpected places, including beverages and dairy products, will also drive sales."

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Cream of Wheat brand expands with Cinnabon variety

BY Allison Cerra

PARSIPPANY, N.J. B&G Foods’ Cream of Wheat brand is getting sweeter with a new instant hot cereal.

New Cream of Wheat Cinnabon instant hot cereal is a combination of the convenience and high nutritional content of cream of wheat with the unmistakable crave appeal and aroma of Cinnabon’s cinnamon rolls. Each box of Cream of Wheat Cinnabon instant hot cereal includes 10 35-g instant packets. Each packet, equal to one serving, has 100 calories, 0 g of fat and is an excellent source of vitamin D, calcium and iron.

The launch of the new instant hot cereal will be supported through a host of strategic marketing programs.

 

"Cinnabon’s partnership with Cream of Wheat is a perfect example of our strategy to align our brand with companies that create delicious, innovative products, that, in turn, add value to both brands’ equities, as well as for consumers," said David Wenner, president and CEO of B&G Foods.

 

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