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Bossa Nova introduces new organic beverage

BY Allison Cerra

CINCINNATI — Bossa Nova is expanding its superfruit juice beverages portfolio.

New Bossa Nova organic acai pomegranate currently is available at retailers in the Boston area, with gradual rollout in May to other markets, the juice company said.

"With Bossa Nova’s new organic acai pomegranate, we are offering an exotically delicious way to reap the amazing antioxidant benefits of acai and pomegranate," said Mark Ozimek, Bossa Nova brand manager. "Pomegranate juice is in high demand, and Bossa Nova’s new blend provides a delicious balance between luscious, tropical acai and tart pomegranate flavor that consumers will love."

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Hellmann’s, Best Foods team up with celebrity chef Bobby Flay

BY Allison Cerra

ENGLEWOOD CLIFFS, N.J. — In honor of America’s sandwich fans, two mayonnaise brands have teamed up with a celebrity chef to share sandwich-making tips, tricks, techniques and secrets.

Hellmann’s and Best Foods brands have partnered with chef Bobby Flay on Hellmann’s Facebook fan page to help honor America’s passionate preferences for building the perfect sandwich. Additionally, fans also have the opportunity to build their perfect sandwich and enter the Hellmann’s Build Your Perfect Sandwich Sweepstakes for a chance to win such prizes as a kitchen essentials bundle, grocery gift cards, and Hellmann’s and Best Foods products.

The contest ends Aug. 15, the mayonnaise brands said.

"We’re delighted to be partnering with Bobby Flay once again as we help people everywhere build their perfect sandwich by offering a wide variety of inspiring recipe ideas and sandwich-making tips," Hellmann’s and Best Foods senior brand manager Melissa Weingarten said.

For more information on the partnership and sweepstakes, click here.

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Kellogg names new SVP global supply chain

BY Allison Cerra

BATTLE CREEK, Mich. — A former PepsiCo executive has joined Kellogg’s as its new SVP global supply chain.

Steven Sterling, who most recently served as group VP operations for Pepsi’s Frito-Lay division, joined Kellogg’s on Friday. He will serve as a member of the company’s executive leadership team and report to Kellogg president and CEO John Bryant.

"Steve brings more than two decades of strong manufacturing experience with major consumer packaged goods companies to this critical role for Kellogg," Bryant said. "His extensive knowledge in manufacturing is complemented by his strong capabilities in the areas of logistics and procurement."

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