Borghese signs marketing deal with Del Labs
NEW YORK Del Laboratories, which was recently acquired by Coty Inc., has inked a licensing deal with Borghese, a New York-based cosmetic, skincare and fragrance company, to bring to mass a Borghese nail, hand and foot care line.
“I am a very hands-on chief executive officer and I didn’t think I could put together a licensing partnership I would be happy with, but when I met Harvey [Alstodt] and the Del team I knew I had met a partner as high-quality and particular to details [as Borghese],” Georgette Mosbacher, president and chief executive officer of Borghese, told beauty editors during a launch event held Tuesday at her Uptown home.
The collection, which is comprised of nearly 100 SKUs and 48 nail color shades, is rolling out to Ulta and select drug chains, including CVS, Walgreens, Rite Aid and Longs Drug Stores.
Each product is infused with Borghese’s exclusive Acqua di Vita Living Water Complex. In addition, the line is free of DBP’s Toluene and added Formaldehyde.
The nail color, which is priced at $8 each, is unique in that it features a Dual Curve Tip Brush that is custom designed to hug the shape of the nail.
For nail treatments, there’s Magnetico Adhesive Base Coat ($9), which bonds nail lacquer to the nail surface to keep manicures fresh for up to 10 days; Presto Fast Dry Top Coat ($9), which sets and seals nail lacquer in 30 seconds with a chip-resistant finish that lasts for up to 10 days; Brilliante Base & Top Coat ($9), which is a rapid-dry formula that bonds nail lacquer to nail surface for longer wear; Maximo Nail Growth Treatment ($15), which maximizes nail growth with nail-fortifying collagen, vitamin E and amino acids; Hydrati Nail Moisture Treatment ($15), which restores hydration and increases strength and flexibility; and Duro Nail Strengthener ($15), which builds a protective shield that surrounds the nail.
The collection also includes cuticle treatments, manicure aids such as Finale Fast Set Nail Spray and a range of hand and foot care products.
“This was to get us into luxury and we felt that the time was right,” said Alstodt, president of Del Cosmetics.
Alstodt added that what also makes the line unique is that it is a non-fragmented line so the entire collection will be merchandised together in the store. The displays, which will range from freestanding units to salon presentations, will vary depending on the retailer. National advertising is expected to kick off in February.
Borba introduces new interactive Web site
WOODLAND HILLS, Calif. Borba, which markets a range of cosmeceutical topical facial and body care products as well as nutraceutical products, has launched a new interactive Web site located at Borba.com.
The new site, which leverages the latest in Web 2.0 interactivity, includes a skin care community, the Borba VIP Insider. Within this section, visitors can create personal profiles, interact with other users on the skin care blog and post product reviews and ratings.
In addition, the Borba VIP Insider community will link to other social networking platforms such as MySpace.com, Facebook.com and LiveVideo.com.
The site also features a product catalog, enabling visitors to search by Borba product line, category, skin type or concern or even by ingredient such as vitamin C.
“While the Web site is only one of Borba’s distribution channels, it is a critical component to our overall business. The new site launch completes the relaunch of the Borba brand, leading the way to synergize all of our distribution channels,” stated Scott-Vincent Borba, who created the brand.
Borba is backed by investor Brad Greenspan, an Internet entrepreneur and founder of MySpace.com. Greenspan serves as non-executive chairman of Borba. Liberty Media Corp., parent company of QVC, also maintains an investment in Borba.
Clarke named president of Inter Parfums specialty retail division
NEW YORK Inter Parfums, a manufacturer of fragrance and cosmetics, has named Andy Clarke president of Inter Parfums USA LLC Specialty Retail Division, which currently encompasses fragrance and personal care products produced for Gap, Banana Republic, New York & Company and now Brooks Brothers.
Clark joined Inter Parfums in 2001 and has spent most of his career in the fragrance and beauty segment. Before this promotion, Clarke was chief operating officer of Inter Parfums USA LLC Specialty Retail Division.
This division was developed in 2005 with an agreement with Gap Inc. By the third quarter of 2006, the first new products created for Banana Republic were on sales in their North American stores. In the second quarter of 2007, beauty, grooming and fragrance products that were developed were rolled out to Gap North American stores. In spring 2007, New York & Company teamed up with the company for personal care products. The first collection was in their stores before year’s end. Then, in late 2007, the company teamed with Brooks Brothers with new product launches scheduled before year-end 2008.