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Borden Cheese offers new options in the dairy aisle

BY Gisselle Gaitan

Borden Cheese has expanded its range of products by bringing a new option of products to the fold. Consumers will now be able to get their hands on new Thick Cut Shreds. This latest launch is created with high-quality, wholesome ingredients and is five times as large as a regular shred of the cheese from Borden, the Chicago-based company said.

"Borden Cheese is committed to fueling American families, and our new offerings uphold our ongoing commitment to provide quality, wholesome dairy, packed with nutrition and flavor the whole family will enjoy," said Flavia Panza, senior director of marketing at Dairy Farmers of America. "Families are busier than ever and looking for simple, convenient mealtime solutions. We're excited to introduce these new offerings to add wholesome dairy goodness to dinnertime."

The Thick Cut Shreds will be available in four flavors: Mild Cheddar, Sharp Cheddar, Mozzarella and Four Cheese Mexican. Each product also contains 20% of daily recommended calcium, 6 to 7 grams of protein and 110 calories per serving, the company said. 

All Borden Cheese products, including this latest launch — which is under license from the Dairy Farmers of America — can currently be found in major grocery stores and independent retailers nationwide. 

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BiPro brings caffeinated protein water to consumers

BY Gisselle Gaitan

BiPro is introducing a new flavor to the brand’s line of caffeinated water products already available for purchase. Named Orange BiPro Protein Water, each bottle of the product will contain 20-g. of protein and 100 mg. of caffeine which is equivalent to one 8-oz. cup of coffee.

“Protein water is a very new product category and caffeinated protein water is extremely rare,” said Polly Olson, vice president of sales, marketing and new business development. “We’re excited to bring this unique product to the market and help people power through their days with clean protein and natural caffeine.”

The Appleton Wis.-based company states that the product stays true to the brand’s clean label promise, along with being all natural. Only six ingredients are incorporated into the making of Orange BiPro which includes a natural plant-based source named guarana extract, the brand said.

“More athletes are starting to embrace the power of caffeine,” said Ben Leber, a former pro football player who uses BiPro. “Having caffeine and protein together is a game changer that can take your athletic performance and everyday health to the next level.”

As other BiPro products, each bottle contains 90 calories, zero grams of sugar, fat and carbohydrates. Orange will be the fourth addition to the brand. Other flavors include lemon, berry and peach. BiPro Protein Water is available for purchase on the brand’s website, Amazon, Lunds & Byerlys, Life Time Fitness and other affiliate locations.

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Nintendo’s Super Mario Odyssey partners with Kellogg’s on limited-edition cereal

BY Gisselle Gaitan

Nintendo is entering the world of breakfast with the help of Kellogg’s. Together, the companies will be launching collectible Super Mario Odyssey box art and cereal. The limited-edition cereal will be of a mixed berry flavor and contain colorful power-up marshmallows. If that weren’t enough, each of the boxes also will function as an accessory to the amiibo – a wireless communications and storage device used with compatible figurines.

“This powered-up partnership with Kellogg’s is another exciting way for us to expand the Nintendo brand in unique and creative ways,” Tom Prata, Nintendo of America’s senior vice president of strategic initiatives, said. “We are always looking for new opportunities to bring smiles to people of all ages, and this is a fun way to kick off the day.”

The limited-edition cereal box will hit stores as early as Dec.11, and those playing Super Mario Odyssey from the Japan-based company can tap the cereal box on the Nintendo Switch system and receive gold coins or a heart in every game.

“We are thrilled to pack so much fun into one box of cereal,” Brad Schwan, senior director of Morning Foods Marketing, said. “The package adds value and excitement for fans, with marshmallow shapes in the cereal inspired by Super Mario power-ups to tie the theme together.”

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