BEAUTY CARE

Borba bringing capsule collection to Walgreens

BY Antoinette Alexander

WOODLAND HILLS, Calif. Borba, a maker of nutraceuticals and cosmeceuticals, is expanding its portfolio with an exclusive Walgreens capsule collection of skin care products and supplements.

The 19-piece collection ranges from advancements in skin care, such as a 4-in-1 active cleanser to a 100+ SPF cream for mass. In addition, a supplement line encompassing weight management, anti-aging, skin clarity and stress relief in a snack-based form are priced from $9.99.

"Today, women are shopping at retail channels for beauty innovations," stated creator and celebrity esthetician Scott-Vincent Borba. "No longer are cutting-edge, clinically advanced formulas only found at the doctor’s office or department store. I specifically created my Borba Walgreens capsule collection as a way to make my celebrity techniques and approach accessible to all women and am already experiencing an overwhelming response from advanced pre-ordering availability."

To help kick off the national January 2011 debut, Borba has authored a beauty book based on his "inside-out" approach. The book, titled "Skintervention: The Personalized Solution for Healthier, Younger and Flawless-Looking Skin," includes secret celebrity tips, skin-benefiting recipes, lifestyle recommendations and celebrity testimonials.

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BEAUTY CARE

CoverGirl to debut NatureLuxe in January

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s CoverGirl is launching in January its new NatureLuxe makeup collection, which includes NatureLuxe silk foundation and NatureLuxe gloss balm.

The NatureLuxe silk foundation contains hints of natural jojoba and rosehip extracts along with cucumber water, which is a lighter alternative to a heavier-feeling emollient. The formula is oil-free and paraben-free and contains SPF 10.

The foundation is available in 14 different shades, each with a suggested retail price of $11.99.

The new gloss balm, which has SPF 15, exchanges select heavier emollients for natural mango, shea and other butters for a lighter feel.

The gloss is available in 16 different shades. The suggested retail price is $6.49 each.

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Goody makes a ‘statement’ at Target

BY Antoinette Alexander

ATLANTA — Hair accessories brand Goody has announced the launch of its new Statements collection, available as of October at Target locations.

The new Statements collection is designed to give women boutique-inspired hair accessories for less. Products in the collection include mini tortoise claw clips, oval tortoise snap clips, tortoise buckle headbands and tortoise ring barrettes.

The suggested retail prices range from $3.99 to $6.99.

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