BEAUTY CARE

Boots names Sandra Gabriele as International Employee of the Year

BY Antoinette Alexander

NORWALK, Conn. — The United Kingdom’s pharmacy-led health and beauty retailer Boots — whose branded products are available in the United States at Target, Target.com, ShopBootsUSA.com, Ulta stores and at Shoppers Drug Mart in Canada — has named Sandra Gabriele, VP marketing and communications for Boots Retail USA, as its International Employee of the Year, part of the retailer’s annual "Best of the Best Awards."

In Gabriele’s position heading up marketing and communications for Boots Retail USA, she has been responsible for overseeing all of North America’s communications for the Boots brand, including advertising, events, marketing, promotions, publicity and social media, as well as website development and management. Her execution of integrated marketing and communications programs has raised the company profile and driven sales since the onset of Boots’ U.S. and Canadian introductions, the company stated.

In 2009, the public relations campaign behind the launch of No7 Protect & Perfect Intense beauty serum drove momentum for an immediate product sellout in Target, the brand’s major retailer. Gabriele was instrumental in relaunching the Boots U.S. website and fostering a strong social media platform.

Currently, with CEO Stephen Lloyd, she is helping to guide a retail expansion plan to include e-commerce functionality through ShopBootsUSA.com, beauty retailer Ulta and additional Target stores.

"Boots has seen extraordinary growth since its launch in the [United States] in 2007 by offering exceptional products, unparalleled service in our beauty adviser stores and talented people," Lloyd said. "Sandra epitomizes what having a truly dynamic person on your team means for the success of a brand, as her ability to integrate the best aspects of PR and marketing into our wider business plan has been a game changer for our organization. Her creativity, passion and drive for success are infectious within our company, and I’m delighted that her contribution has now been recognized with this prestigious international award."

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CVS introduces Beauty Board for ExtraCare Beauty Club members

BY Antoinette Alexander

WOONSOCKET, R.I. — CVS/pharmacy is further expanding the benefits for its more than 8 million ExtraCare Beauty Club members with the introduction of the "Beauty Board," a panel of beauty and style experts who will provide interactive content and advice for the CVS Beauty Club Facebook page.

The ExtraCare Beauty Club, which launched in January, is an extension of the CVS/pharmacy ExtraCare Rewards program and provides members with additional rewards on beauty purchases and other beauty-specific benefits. The Beauty Board members include:

  • Mickey Williams, a celebrity makeup artist and hairstylist, who often lends beauty expertise on a variety of leading national broadcast shows;

  • Nichelle Pace, the founder and editor of StyleMom, a blog dedicated to helping women maintain their style, beauty and self-identify after motherhood; and

  • Keiko Lynn, an emerging fashion designer and style writer who provides readers with style and trend advice through her personal blog.

The Beauty Board content is featured on a dedicated tab on the CVS Beauty Club Facebook page that includes welcome videos from each expert, video responses to fans’ beauty and style questions, how-to makeup and trend advice, and seasonal product recommendations.

Fans can interact with the Beauty Board by asking questions through the Facebook wall and through discussion tabs and monthly live chats. The Beauty Board also will provide beauty and style content for the ExtraCare Beauty Club email newsletter for members.

"With 8 million members already, and more joining each week, the ExtraCare Beauty Club takes the value of ExtraCare to the next level for our beauty customers by offering additional beauty-specific rewards," stated Cheryl Mahoney, VP beauty care for CVS/pharmacy. "The introduction of the Beauty Board allows us to expand the beauty benefits by offering interactive expert advice for our members’ specific beauty needs. The Beauty Board is the latest enhancement in our effort to personalize the beauty experience for our customers."

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Physicians Formula names Bruce Kanter to board

BY Allison Cerra

AZUSA, Calif. — Physicians Formula has filled a vacancy in its board of directors.

Following the departure of Padraic Spence, Bruce Kanter, who has been active on several boards and served as SVP and CFO of Neutrogena from 1980 to 1991, will join Physicians Formula’s board, as well as its audit committee, on July 1. Kanter’s election was recommended by the company’s nominating and corporate governance committee.

"I am excited to be joining the board of Physicians Formula. The company has the opportunity to continue to succeed in the marketplace by using its problem/solution approach to the consumer’s needs, and I look forward to using my experience in the cosmetic and skin care industries to help execute its strategy and expand its market position," Kanter said.

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