BEAUTY CARE

Boots and Sainsbury’s recall counterfeit Colgate toothpaste

BY Antoinette Alexander

LONDON British retailers Boots and Sainsbury’s have recalled thousands of tubes of counterfeit Colgate toothpaste.

According to published reports, the counterfeit products were labeled Colgate Cavity Protection and came in 100ml tubes. They were sold between Nov. 28 and Dec. 5.

While the retailers believe that the fake Colgate toothpastes do not represent a public-health risk, Sainsbury’s reportedly wrote to 17,000 customers and put recall notices in stores. The supermarket chain was unable to determine the precise number of counterfeit products sold because they became mixed in with genuine product.

Meanwhile, Boots reportedly contacted its customers who use loyalty cards and put notices up in stores. Boots has estimated that a maximum of 235 counterfeit tubes could have been sold but it believes the actual number to be far lower, according to published reports.

Last year in the United States, batches of fake Colgate were stripped from store shelves due to concerns that they may contain the chemical diethyleneglycol, which is an ingredient in anti-freeze.

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L’Oreal signs actress Elizabeth Banks as celebrity spokeswoman

BY Antoinette Alexander

NEW YORK L’Oreal Paris has signed actress Elizabeth Banks as a new spokesperson for the company and its brands. Banks will be featured in new print and television advertisement in the United States in February.

“We are thrilled to welcome the beautiful and talented actress Elizabeth Banks to our L’Oreal Paris family of spokespeople,” said Karen Fondu, president of the L’Oreal Paris division of L’Oreal USA. “[Banks] is the newest addition to an amazing line up of exceptional women who all embody the values of L’Oreal. [Banks]’s talent and beauty is matched by her intelligence and approachability. She has a natural charm and an incredible ability to captivate an audience.”

Banks can currently be seen as First Lady Laura Bush opposite Josh Brolin (as George W. Bush) in Oliver Stone’s “W” and can also be seen starring opposite Seth Rogan in Kevin Smith’s “Zack and Miri Make a Porno.” For early 2009, Banks will star in “Uninvited” and “Lovely Still.”

On the small screen, Banks has a recurring role as Dr. Kim Porter on NBC’s hit television series “Scrubs.”

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Dial Corp. moves headquarters to Scottsdale

BY Antoinette Alexander

SCOTTSDALE, Ariz. The Dial Corporation, a company of Henkel AG & Co. KGaA, has announced the move into Dial’s new North American Consumer Products headquarters here.

“This building will provide us an exciting and innovative environment where our employees will thrive and flourish, and it is the first time our R&D and administrative offices will be under one roof. The highly creative building design will inspire collaboration and innovation between our scientists and businesses,” said Brad Casper, Dial president and chief executive officer.

Dial’s new 350,000-square-foot facility will span 4.75 acres with four levels, and three underground parking levels. Dial expects to meet Leadership in Energy and Environmental Design Certification for its sustainable building elements sometime in 2009.

Dial’s brands include Dial soaps and Right Guard antiperspirants/deodorants.

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