Bonne Bell gets makeover, introduces new products
SANTA MONICA, Calif. — Cosmetic brand Bonne Bell has announced that it is entering 2011 with a fresh new look and on-trend products, as well as a new national advertising campaign and website.
Reflecting its "Color Starts Here" philosophy, the teen cosmetics brand launched in early April an updated national advertising campaign and website at Bonnebell.com. The redesigned site focuces on cosmetic education and aims to provide novice cosmetic users with detailed application instructions to create different looks.
New Bonne Bell products include:
Eye Define Set ($7.95), which is a set of six mini-sized eye define pencils in on-trend shades;
Eye Play Set ($7.95), which is a variety of 12 coordinated, on-trend eye shadows for creating the perfect look;
Face Play Kit ($10.95), which includes highlighting powder, rose-colored blush, powder bronzer, two shades of cream concealer and a brush applicator. It also comes with step-by-step instructions;
Lip Play Set ($7.95), which is a lip palette containing 12 shades of lip glosses that can be worn alone or in combination for a bolder, more dramatic lip; and
Lip D’votion lip gloss ($4.50), which is a long-wearing gloss in a twist-brush application for precise application.
MZB Accessories helps Green Babies launch baby body care line
NEW YORK — Organic baby brand Green Babies has teamed up with manufacturer MZB Accessories to introduce its baby body care line at Whole Foods Markets throughout the Northeast region.
The full spectrum of skin, hair and bath products for babies is tear-free and contains no artificial fragrances, dyes, parabens or sulfates. Green Babies products retail for between $8.99 and $10.99.
"Green Babies’ track record for quality and safety in organic baby products is unparalleled," stated Amy Alperin, VP personal care division at MZB Accessories. "With MZB’s pedigree as one of the oldest and most established manufacturers, we’ve collaborated to make a wallet-friendly green product that every parent can bring home in their reusable shopping bag."
MZB Accessories — at the helm of the product’s design, production and distribution — counts Disney, Nickelodeon and Crayola among its children’s personal care licensing partners. Since 1994, Green Babies has been at the forefront of the natural and organic children’s care movement, offering certified organic cotton layette and clothing, wooden toys and natural parenting books.
The line contains plant- and fruit-derived, vegan and certified organic ingredients that are not tested on animals. Green Babies body care products are free of petroleum and phthalates and have been vetted by independent third-party labs to be hypoallergenic and tear-free. All product packaging is made with a minimum of 50% post-consuming recycling materials.
Belli products now available at Duane Reade
NEW YORK — New York-based retailer Duane Reade, which is owned by Walgreens, has inked a deal with Belli skin care and now is carrying the pregnancy skin care products in 200 Duane Reade stores.
Duane Reade stores will offer Belli’s Complexion Protection Duo — Belli’s acne clearing facial wash and anti-chloasma facial sunscreen — to help protect skin from breakouts and uneven skin tone. The product set, valued at $46, will be offered at Duane Reade for $39.99. The product set will be merchandised in the expecting and new mom section of the baby aisle.
Belli was founded by family practitioner Jason Rubin and cosmetics industry veteran Annette Rubin, who is a mother of two.
All Belli products are 100% teratology-screened. Teratology is the study of chemicals that are harmful to the developing fetus. Teratology screening guards against ingredients with links to birth defects and replaces them with safer choices instead. Rubin works with a team of other experts (obstetricians, dermatologists and pediatricians) to guide Belli’s chemists in the creation of each unique product, the company stated.