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Bonkers for BB creams

BY Antoinette Alexander

Beauty mavens are 
going bonkers for 
BB creams!


Exactly what is a BB cream? It is a relatively new multifunctional product, also referred to as ‘blemish balm’ or ‘beauty balm,’ that combines the functionality of primers, SPF and moisturizers, along with the anti-aging benefits of skin serums.


BB creams, which are not a foundation or a tinted moisturizer, were invented by German dermatologists in the 1960s as a soothing post-
treatment cream. The item then caught on in Korea as movie stars sought a flawless complexion without looking made up.


While the incidence of buying BB creams within the United States is still pretty small, there’s no doubt that they are quickly growing in popularity and more manufacturers are jumping on the bandwagon.


“About half of all beauty shoppers are sitting on the fence, saying they may or may not buy BB creams in the future. Why does that matter? Almost 7-in-10 BB cream purchasers have replaced either a makeup or skin care product with a BB cream. Even though usage is low right now, as more brands enter the market and the category grows, cannibalization could become a much larger challenge,” stated Karen Grant, VP and senior global industry analyst for the NPD Group.


According to the market research firm, in the 12 months ended March 2012, BB creams sold in U.S. department stores generated nearly $9 million. Women told NPD that, while they expect BB creams to provide skin care and makeup benefits, they want to understand more about the product and how it works. According to NPD, about 8-in-10 beauty shoppers like beauty products that offer multiple benefits, and that rises to just more than 9-in-10 for BB cream purchasers. The top five benefits expected from a BB cream include: natural looking coverage (52%), moisturizes/
hydrates skin (47%), 
nourishes/treats skin (42%), 
provides SPF sunscreen protection (42%) and improves skin texture (38%).
NPD stated that, although the incidence of purchasing BB creams is still small (2% of total beauty shoppers), the majority of purchasers said they’re extremely or very satisfied with their last BB cream purchase, and 77% expressed positive repurchase intent. According to the NPD report, almost 4-in-10 beauty shoppers overall said that they would consider buying a BB cream in the future.


Browse prestige beauty departments and you’ll find a handful of BB creams from such brands as Estée Lauder, Too Faced, Clinique and Smashbox. However, mass market beauty companies are taking notice. L’Oréal USA has brought to retail its Garnier Skin Renew Miracle Skin Perfector BB cream, which promises to even tone, hydrate, renew, protect and brighten skin in one application.


More recently, L’Oréal USA has announced the June launch of Dream Fresh BB from Maybelline New York. This 8-in-1 skin perfector is oil-free and is 70% water. The sheer color promises to provide a natural finish and evens out skin imperfections, eliminating the need for heavy foundations or tinted moisturizers. It also protects skin with SPF 30. It comes in five skin-adjusting shades and has a suggested retail price of $8.99.


“Maybelline New York’s Dream Fresh BB has been a phenomenal success throughout the world. We are proud to bring this innovation to our U.S. consumers,” stated David Greenberg, president of Maybelline New York-Garnier-Essie. “Today’s consumers are hyper-attuned to the latest global beauty trends. The introduction of Dream Fresh BB brings a new category to our face portfolio of products so that we offer our consumer the most comprehensive portfolio to address her face needs.”

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NewsBytes, Part 2 — Chain Pharmacy, 6/25/12

BY DSN STAFF

DEERFIELD, Ill. — Walgreens in May named Alan London chief medical officer of Take Care Health Systems Consumer Solutions Group. In the newly created position, London will have leadership responsibility in building and maintaining external physician and health system relationships for Take Care Clinics while also providing strategic direction and leadership for the group’s service expansion, quality, clinical education and training, and collaborative practice agreement functions.


London is a family physician with more than three decades of experience in patient care delivery, healthcare strategy and business development, including 12 years at the Cleveland Clinic.



 

LEESBURG, Va. — RxAlly, a coalition of more than 22,000 pharmacies around the country, has appointed Peter Duran VP and chief privacy officer, responsible for ensuring that the group’s privacy practices comply with laws and regulations. Prior to that, Duran spent 15 years at Medco Health Solutions, where he helped build the company’s privacy program.

 



LONDON — Telemed Ventures has partnered with Walmart to deliver a managed visual collaboration solution for the retailer’s in-store medical clinics.


BSC Global enables remote video consultations between a patient and doctor through a life-like, virtual face-to-face video interface over a secure video network. The telemedicine technology will be implemented in Walmart’s retail medical clinics, which are operated by Telemed Ventures’ Smart Care Doc brand. Users of the BSC Global service have the ability to conduct telepresence-quality face-to-face interactions over the Internet using existing laptops, smartphones or tablets — making it a very affordable solution for patients, doctors and healthcare providers, the companies said.



 

NEW YORK — More patients are actively looking for and expecting to find mobile health solutions, according to the global Economist Intelligence Unit report released in June.


Roughly one-half of patients surveyed for the report, commissioned by Pricewater­houseCoopers, predict that mHealth will improve the convenience, cost and quality of their health care in the next three years. Meanwhile, 6-in-10 doctors and payers believe that its widespread adoption in their countries is inevitable in the near future.


The top three factors that would drive patients toward greater utilization of mHealth in managing their own healthcare — more convenient access (46%), lower healthcare costs (43%) and greater ability to manage individual health care (32%).

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Teen weight issues linked to diabetes

BY DSN STAFF

Being overweight and obesity during adolescence are associated with a disproportionately higher risk for cardiovascular disease risk factors, especially prediabetes and diabetes, according to a study published in the journal Pediatrics.


Analyzing data from the “National Health and Nutrition Examination Survey,” researchers found that among adolescents ages 12 to 19 years, the prevalence of prediabetes/diabetes increased from 9% in the 1999 to 2000 NHANES to 23% during the 2007 to 2008 NHANES. While prediabetes/diabetes experienced an increase, the researchers noted that other CVD risk factors — such as prehypertension/hypertension (17% and 13%) and high to borderline-high low-density lipoprotein cholesterol (23% and 19%) — saw no significant change when observed in the 1999 to 2000 NHANES and 2007 to 2008 NHANES.


Another study, released by the Centers for Disease Control and Prevention last April, found that young people with diabetes had much higher medical costs per year than those without it. For nondiabetic youth, costs per year were $1,468, compared with $9,061 for those who had the disease. Much of the extra cost came from prescription drugs and outpatient care. Those with the highest medical costs were treated with insulin, including all those with Type 1 diabetes and some with Type 2. Children and adolescents who received insulin treatment had annual medical costs of $9,333, compared with $5,683 for those who took oral medications.


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