Bond’s Fusion Energy competitive in energy-drink sector
SAN DIEGO Bond Laboratories is looking to capitalize on the growing category of energy-drink shots—2 oz. beverages merchandised alongside nutrition bars in part because they don’t require refrigeration. According to the company, energy shots make up 11.7 percent of the overall energy drink category—a $2.6 billion category in 2006 based on wholesale sales according to the Beverage Marketing Corporation.
The category represents an added convenience for consumers, plus the shots do not contain nearly as much carbohydrates and sugar as do many full-size energy drinks. And for retailers, it’s a small cube with exceptional turns that’s easy to merchandise in high-impulse locations throughout the store, the company noted.
In addition, Bond Laboratories is the official sponsor of L&M Racing, the premier supercross (dirtbike racing) team. Fusion Energy will sponsor L&M Racing, which fields two of the top names in the sport—Chad Reed and Nathan Ramsey through the AMA and World Supercross Championships and additional stadium races during the 2008 series.
Fusion Energy also sponsors golf pro Pat Perez. The company’s total consumer ad budget for 2008 is almost $7 million, the company reported.
Designer Whey announces launch of Protein2Go
CARLSBAD, Calif. Designer Whey last month launched its Protein2Go supplement packs—a protein powder that can be added to bottled water in orange mango, pomegranate fruit, French vanilla and double chocolate.
“Protein2Go packs offer a nutritious snack and are perfect for women with hectic and busy lifestyles,” stated David Jenkins, chief executive officer for Designer Whey.
January sees 1 million GSK smoking-cessasion products sold
PITTSBURGH GlaxoSmithKline Consumer Healthcare sold 1 million boxes of smoking cessation products in January 2008, including NicoDerm CQ patches, Nicorette gum and Commit lozenges, the company announced Monday.
“We are thrilled to see so many people trying to get their new year started in a healthy way by quitting smoking,” stated Bill Slivka, vice president of smoking control for GSK.
To encourage people to quit smoking for the rest of 2008, GSK Consumer Healthcare is offering a free NicoDerm CQ placebo patch or a 20-count box of Nicorette Cinnamon Surge. The placebo patch is available online at www.NicodermCQ.com and is intended to show smokers that the NicoDerm CQ patch is easy to use, comfortable and discrete. Nicorette gum is available by calling 1-800-NICORETTE. These offers will help smokers decide whether NicoDerm CQ or Nicorette is the right option for their quit attempt, the company stated.