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Bolthouse Farms’ Aura botanical water hits retail

BY Allison Cerra

BAKERSFIELD, Calif. — Bolthouse Farms has introduced a new line of 100%-natural enhanced water infused with herbs and fruit juice.

Aura botanical water, available in cucumber lemon rosemary, orange basil and grapefruit sage, carries a suggested retail price of $1.99 for each 15.2-oz. bottle.

Each serving of Aura contains 45 calories but packs a robust assortment of essential vitamins, including 50% of the recommended daily value of vitamins B3, B5, B6 and B12, as well as 100% of the recommended daily value of vitamin C, according to Bolthouse Farms.

Bolthouse Farms products can be found at such retailers as Acme and Stop and Shop.

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Stride Spark touts B vitamins claims

BY Allison Cerra

EAST HANOVER, N.J. — Kraft Foods is building on the success of its vitamin-infused gums for Trident by expanding another gum brand’s portfolio with a nutrient-filled, "ridiculously long-lasting gum," according to the company.

New Stride Spark gum contains vitamins B6 and B12, and will be available in two new flavors: Kinetic Mint and Kinetic Fruit. Each piece of Stride Spark contains 25% of the recommended daily value of the B vitamins, according to Stride.

"Consumers are looking to add oomph into their day-to-day activities wherever they can," said Gary Osifchin, marketing director for Stride. "We’ve developed Stride Spark in direct response to this demand, giving [consumers] an easy way to not only help meet their daily requirement of nutrients, but also provide a great-tasting gum with long-lasting flavor."

Similar to Stride Spark, Kraft Foods’ Cadbury unit recently unveiled Trident Vitality, which touts vitamin C claims.

Stride Spark now is available at retailers nationwide for a suggested retail price of $1.49.

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Dr Pepper Snapple Group adds new member to board

BY Allison Cerra

PLANO, Texas — A former executive for Carson Products has been named to Dr Pepper Snapple Group’s board of directors.

Joyce Roche, who most recently served as president and CEO of nonprofit Girls Inc. before her retirement last year, also served as Carson Products president and COO, as well as VP global marketing for Avon.

"Joyce’s broad range of executive management and marketing experience makes her an asset to any board," said Wayne Sanders, chairman of the board of DPS. "She has a tremendous track record in the consumer packaged goods industry, and her nearly decade-long leadership in the nonprofit sector brings an important new perspective to the DPS board that will serve our company well."

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