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Boldface Group inks fragrance license with Mario Lopez

BY Antoinette Alexander

LOS ANGELES — Celebrity beauty licensing company Boldface Group has announced that its operating subsidiary, Boldface Licensing + Branding, has signed celebrity Mario Lopez in the fragrance category.

The license includes scented ancillary products, such as deodorant, aftershave, shave cream, bath gel, body wash, body sprays, body lotions and body creams.

Boldface stated that it is a clear progression to move into fragrance in the same channels of distribution as Lopez’s Rated M Underwear and Athletic Clothing, with cross marketing campaigns and fragrance sampling. An initial launch of eau de toilette spray is planned with follow up in shave cream, aftershave splash and other ancillary products. Holiday gift sets containing these items are planned.

 

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AllerMates launches allergy alert wristbands in time for BTS

BY Michael Johnsen

MONTVALE, N.J. — AllerMates on Thursday announced the launch of its character-driven wristbands designed for children with allergies beginning this September.

The product is introducing a clip-strip program in time for back-to-school. Retail price is $4.99 each.

AllerMates products are hypoallergenic, nickel- and latex-free, and have passed safety testing. The wristbands are adjustable and fit most children.

 


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AllerMates launches allergy alert wristbands in time for BTS

BY DSN STAFF

MONTVALE, N.J. — AllerMates on Thursday announced the launch of its character-driven wristbands designed for children with allergies beginning this September.

The product is introducing a clip-strip program in time for back-to-school. Retail price is $4.99 each.

AllerMates products are hypoallergenic, nickel- and latex-free, and have passed safety testing. The wristbands are adjustable and fit most children.

 


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