News

Boldface Group inks distribution deal to bring Kardashian Beauty brand to Australia, New Zealand

BY Antoinette Alexander

SANTA MONICA, Calif. — Boldface Group, a celebrity beauty licensing company, has secured a contract with Australian distributor Cosmetics Cubed to launch the Kardashian Beauty brand into Mecca Maxima ad KIT stores in Australia and New Zealand.

"Cosmetics Cubed is expertly positioned to showcase and support the Kardashian Beauty brand, since they bring a wealth of experience and integrity to both brick-and-mortar and online beauty merchandising in Australia. They are known for superlative customer service, and we are delighted to have them as a partner," stated Nicole Ostoya, CEO of the company.

Cosmetics Cubed is the exclusive Australian distributor for a number of other brands, including NARS, Estee Lauder, Clinique, Smashbox, Lancome, Murad, Dermalogica, Perricone, Stila, Bobbi Brown, Philosophy and Clarins.

Kardashian Beauty will be available at the 38 Cosmetics Cubed venues with future distribution underway, the company stated.
 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Perry Ellis introduces new flagship fragrance for men

BY Antoinette Alexander

NEW YORK — Perry Ellis has announced the launch of its new namesake fragrance for men — which, according to the company, is a fresh, woody aromatic scent that reflects the Perry Ellis man’s witty, casual confidence.

The brand’s new flagship fragrance opens with a bitter orange citrus burst and crisp, herbaceous spices of cardamom, coriander and clary sage. The heart of the composition encompasses fir, mint, cedarwood and lavender. Beneath these scents are notes of sandalwood, patchouli and white moss wrapped in the warmth of tonka bean, amber and musk.

The bottle design is inspired by the signature Perry Ellis “dot.” An ink-colored metal case encircles the teal glass bottle, allowing the fragrance to be visible. The dot evokes the heritage of Perry Ellis while lending a playful attitude, the company stated.

The advertising campaign, photographed by Daniel Jackson, is in keeping with the Very Perry campaign for the brand. In the ad for the fragrance, model Paul Kelly from Q Model Management jumps to catch a larger-than-life bottle of the scent.

“The ad for our new Perry Ellis fragrance embodies the charm and wit embraced by the Perry Ellis man,” stated VP marketing Matt Cronin. “We played up the oversized nature of the bottle to add an unexpected dimension to the advertising image, sending a powerful message about the Perry Ellis man and fragrance.”

The tag line for the campaign reads, “Be Very. Like Perry.” The ad will run in fall issues of Details, Esquire, Essential Homme, InStyle and GQ.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

News

Additional research underscores importance to be able to make ‘BPA-free’ claims

BY Michael Johnsen

BOSTON — CPG manufacturers may have another reason to ensure their products can be advertised as "BPA-free." Exposure to BPA (Bisphenol-A) could be a contributing factor to why some couples are having difficulty conceiving, reported Catherine Racowsky, director of the Assisted Reproductive Technologies Laboratory at Brigham and Women’s Hospital and author of the BPA study. 

"To our knowledge, this is the first study that has shown that BPA has a direct effect on egg maturation in humans," Racowsky said. "Because exposure to BPA is so ubiquitous, patients and medical professionals should be aware that BPA may cause a significant disruption to the fundamentals of the human reproductive process and may play a role in unexplained infertility."

According to the background information associated with the study, as many as 20% of infertile couples in the United States have unexplained reasons for their infertility. 

Researchers found that exposure to BPA caused a decrease in the percentage of eggs that matured; an increase in the percentage of eggs that degenerated; and an increase in the percentage of eggs that underwent spontaneous activation, the abnormal process when an egg acts as though it has been fertilized, even though it has not been.

The study was published Wednesday in the journal Human Reproduction.

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES