HEALTH

Boiron launches ‘Where will you take Oscillo?’ photo contest

BY Michael Johnsen

NEWTON SQUARE, Pa. — Embracing its French roots, Boiron launched a national “Where Will You Take Oscillo?” photo contest on Oct. 1. The contest encourages quick action against early and crucial flu-like symptoms year-round by being prepared with Oscillo. 

Using their original favorite travel photos, participants can share where they would like to visit or where they plan to take their Oscillo this year. Twenty-six weekly winners will be chosen, and from those, one grand prize winner will receive a five-day, four-night trip for two to Paris and $500 in spending money. 

The six-month contest runs through March 30, 2014. 

Boiron is supporting the contest through a digital campaign, including advertising on travel websites and communities, blogger outreach and email marketing. In-store promotional materials, such as shelf talkers, display add-ons and stickers on Oscillo boxes and displays will be used at the retail level to generate participation, the company noted.

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TABS Group creates senior-level team to support Walmart and suppliers

BY Michael Johnsen

SHELTON, Conn. — TABS Group on Friday announced the formation of a senior-level team dedicated to supporting internal and customer-related initiatives with Walmart. TABS Group will tap into the talent base to obtain a comprehensive understanding as to how the largest U.S. retail chain operates on a chain and local level. The insights gained will benefit Walmart and Consumer Products manufacturers and further contributes to the firm’s mission to simplify and improve the way analytics is conducted within the industry. 

The new TABS Group analysts have a high level of expertise on Walmart and previously held positions at IRI Worldwide. 

“We are extremely excited to have all of these experts on board at TABS Group,” stated Kurt Jetta, TABS Group CEO. “Once we combine their outstanding business acumen and expertise with Walmart with our unique analytical approach and proprietary models, we believe we will have a superior service offering to all parties that do business in Bentonville.”

As VP client services at TABS Group, Kayla Fromm-Mendoza will focus exclusively on Walmart’s internal analytical needs. John Powell, also named VP client service, will serve as a liaison between manufacturers and Wal-Mart initiatives. In his new role as director of retail analytics, John Bundy is responsible for supporting advanced analytics and consulting initiatives, while Brad Clayton, director of information management, will concentrate on handling the big data involved in supporting the analytical needs of Walmart and Walmart manufacturer teams. 

All four will report to TABS Group’s Walmart team lead, Kelly Marion.

In addition to its Walmart initiatives, TABS Group recently welcomed Skip Selle as VP business development. Selle has held a variety of analytical and business development positions at companies including IRI, Spectra and Nielsen. 

Consultant Rob Ruff also joins the company from SCA, a manufacturer of adult incontinence products, to support clients’ category management initiatives via TABS Group’s TABS CatMan service.

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Vicks launches three humidifiers for 2013 cold-flu season

BY Michael Johnsen

SOUTHBOROUGH, Mass. — Humidifiers help provide temporary relief from cough and congestion, counteract the effects of harsh, dry air, and can bring temporary relief to dry skin, stuffy noses and chapped lips — the three most irritating wintertime ailments, according to a new survey of U.S. moms, conducted by the makers of Vicks humidifiers. 

For the 2013 cold and flu season, Vicks has launched three new humidifiers for families — the Vicks FilterFree Cool Mist Humidifier, the Vicks Warm Mist Humidifier, and the Vicks Starry Night Cool Moisture Humidifier, now available in pink, the supplier announced Thursday.

Vicks FilterFree Cool Mist Humidifier requires no filter and offers hassle-free maintenance and operation. The humidifier features a 1.2-gallon tank, which can run for up to 30 hours between fillings. 

Vicks Warm Mist Humidifier features a soft glow nightlight and automatic shut-off for added safety. The new Vicks Warm Mist Humidifier heats water to produce a 95% bacteria-free steam vapor, releasing moist, warm air for fast relief from cold and flu symptoms affecting airways and nasal passages. 

And the Vicks Starry Night Cool Moisture Humidifier — available in purple, green, blue and now pink — is ideal for use in nurseries and children’s bedrooms. The humidifier releases cool moisture into the air and projects a multicolor changing, star-filled night’s sky on walls and the ceiling through the unit’s built-in, independently controlled projector. This model runs for up to 24 hours on a 1-gallon tank and features multiple output settings and quiet operation. 

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