HEALTH

Boiron adds cream to Arnicare lineup

BY Richard Monks

NORWOOD, Pa. — With Boiron USA’s Arnicare Gel firmly established as one of the external analgesics category’s bestselling products, the company recently extended the line to include Arnicare Cream.

(To view the full Category Review, click here.)

Boiron executives said that the new cream will drive more shoppers to the analgesics aisle and give them another homeopathic option in the category. “We feel the cream will bring more consumers into the category, especially since the external analgesic cream segment is larger than the gel segment,” VP national accounts Gary Wittenberg said. “Together, the cream and the gel give consumers an option for a preferred texture.”

Wittenberg said that unlike Arnicare Gel, which is cooling and refreshing and is quickly absorbed into the skin, Arnicare Cream is soothing and ideal for massaging sore muscles. Both forms are unscented and paraben-free.

According to IRI data, sales of Arnicare during the 12 months ended June 14 increased 21.3%, making it the ninth-best-selling brand in the external analgesics rubs category.

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HEALTH

Judith Light joins NCOA on flu-shot awareness program

BY Michael Johnsen

ARLINGTON, Va. — Emmy and Tony award-winning actress Judith Light and the National Council on Aging are teaming up for the second year on the national Flu + You educational initiative to educate older adults their caregivers about the seriousness of influenza, the importance of prevention and available vaccine options. 
 
“Adults 65 and over typically account for roughly half of flu-related hospitalizations and almost all flu-related deaths, so the low awareness among seniors about the seriousness of the flu is concerning,” Kathleen Cameron, senior director, National Council on Aging, said. “In our [2015] survey, 82% of seniors said they are not extremely confident in where to find information about the flu1—and that is what we are here for, to provide the further education and resources needed when it comes to the flu.”
 
According to the NCOA survey of 1,000 Americans over 65, only 13% of seniors are extremely confident in their knowledge of possible flu complications and about one third are unaware that someone with chronic health conditions, like heart disease or diabetes, would be at risk for complications from the flu.
 
Other survey findings include:
 
  • More than half (57%) of seniors are unaware there is a flu shot specifically for their age group;
  • Only 8% are concerned about getting the flu despite the high hospitalization rates in seniors, highlighting the need for further education about the seriousness of the flu; and
  • While most seniors (88%) take a proactive approach to their health, about as many are not confident in their knowledge of the flu and where to get flu information.
Light, currently starring in the upcoming Broadway play “Therese Raquin” and the Golden Globe-winning show Transparent, is appearing this fall in a new public service announcement in support of the campaign. 
 
“I turned 65 last year, and even though I still feel healthy and active, I know people my age are more susceptible to the flu and its complications,” Light said. “If you're 65 or older like me, talk to your health care provider about your flu vaccine options, and get vaccinated early before it's too late.”

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Thinkthin brings snacking industry’s bite-size trend to protein snacks

BY Michael Johnsen

LOS ANGELES – ThinkThin on Wednesday announced the company has shrunk down its protein bars to create its latest mini-innovation, the thinkThin Protein Bites and thinkThin Protein Nut Bites. According to the company, the new bites are the first time an energy bar brand has launched unwrapped protein and fiber bars in bite-sized pieces, mirroring a trend that has been commanding incremental growth in the snacking industry. 
 
"In particular, women are snacking throughout the day and are seeking a wider assortment of better-for-you options," said Cherry Joh, marketing director of thinkThin. "As a leader in the protein category, we recognize women are hungry for snacking options that are packed with protein and deliver wholesome ingredients. Our new thinkThin Protein Bites and thinkThin Protein Nut Bites satisfy that craving, whether they are seeking a small indulgence or looking to stay full and energized."
 
The new gluten-free, non-GMO Protein Bites are available in five flavors.
 
ThinkThin Protein Bites and thinkThin Protein Nut Bites are available online and at select retailers and grocery stores in September 2015, with nationwide availability beginning October 2015. 

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