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Boehringer fires up Zantac with new animated character

BY Michael Johnsen

RIDGEFIELD, Conn. — Boehringer Ingelheim Consumer Health Care on Monday announced the introduction of Captain Zantac, the new face of the Zantac brand. Captain Zantac is part of a powerful new 360-degree brand equity campaign that includes national television advertising and other high-profile promotional materials in print, online and at retail, the supplier stated. 

“This is an exciting new chapter in the evolution of the Zantac brand,” stated Ross Ullman, executive director of marketing at Boehringer.  “The introduction of an iconic Zantac character serves as a persuasive and memorable platform to cut through the heartburn advertising clutter and educate consumers on which heartburn solutions are really right for them. Our objective with this campaign is to help heartburn sufferers understand that not all heartburn medicines are the same — Zantac brings relief in as little as 30 minutes.”

Captain Zantac is a miniature animated fire captain with a firefighter crew to help heartburn sufferers find solutions. 

Captain Zantac is the only current animated character in the over-the-counter heartburn medication category, Boehringer noted, referencing its first television commercial featuring the new character.  

Captain Zantac and the new TV commercial were developed in conjunction with Jomo, an independent agency with extensive experience in consumer healthcare marketing, and Aardman Animations, a world leader in animation that has produced award-winning feature films, television series, television commercials and digital entertainment.

 

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Industry veteran Skip Aldridge honored with GMDC’s 2013 Lifetime Achievement Award

BY Michael Johnsen

PHOENIX — GMDC on Sunday evening honored Skip Aldridge with its 2013 Lifetime Achievement Award for his service to the CPG industry and the many positions he has held in companies that have had influence with the association.

Aldridge was joined by his family at the event, through a surprise occasion that was arranged by Dave McConnell, president and CEO of GMDC. 

H-E-B’s Bill Anderson presents the 2013 Lifetime Achievement Award to Skip Aldridge and his wife Linda. 

Aldridge has served on many advisory boards at GMDC, including the HBW board and executive committee, and has held executive positions at Pharmavite, ConAgra Foods, Del Monte, Clorox and Scott Paper. His latest venture is his own consulting company as president of Head of Sales Consulting. 

"Above all his professional accomplishments, Skip is a recent cancer survivor, which gives him a unique fervor and appreciation for life, his family and other people around him," GMDC stated. "The best attribute about Skip is that he is as appreciative and caring for others now, as he was prior to his fight with cancer. Skip is a true hero with GMDC, a great friend, and deserves honor for all his accomplishments."

GMDC’s Lifetime Achievement Award was created in 1994 to acknowledge the achievements of individuals who have made major contributions to mass market retailing with a focus on the general merchandise and health/beauty/wellness categories. 

The Award recipients represent a cross-section of industry leaders, including wholesalers and retailers, suppliers, trade press representatives and association executives.

 

 

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Target unveils contest to fuel innovation in health care

BY Antoinette Alexander

MINNEAPOLIS — In an effort to fuel innovation in health care, Target unveiled on Monday a contest to generate ideas to simplify health care and help individuals and families live healthier lives. Enter the Target Simplicity Challenge.

“As a retailer with more than 350,000 employees that operates stores across the nation with retail clinics, pharmacies and optical [locations], the growing dialogue about the need to transform health care is near and dear to hearts,” José Barra, SVP health and beauty at Target, told attendees during a special announcement at the Mayo Clinic Transform 2013 symposium. “We believe that there is value in surfacing simple, intuitive ideas to drive a lot of impact.”

To support these efforts, the retailer developed the Target Simplicity Challenge. To select the winning ideas, the retailer has enlisted 11 industry experts, including Amy Tenderich, founder of DiabetesMine.com, and Nate Garvis, founder of Naked Civics. Both Tenderich and Garvis joined Barra for the special announcement.

The goal of the contest: To identify simple ideas to tackle some of the complexities in health care.

“This is a nationwide effort to identify ideas to address two of the biggest opportunities in health care today — managing chronic conditions and supporting individuals in their well-being and prevention,” Barra said. “We would like to invite healthcare professionals, experts, innovators and entrepreneurs to participate in this contest.”

The winner in each category will receive $25,000 and a chance to partner with Target to bring the idea to fruition. Submissions for the challenge are being accepted at TargetSimplicityChallenge.com through Oct. 24. Four semi-finalists will be announced in December, and the two winners will be announced in January.


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