Bobbi Brown Cosmetics looks to ModiFace for AR-powered shopping experience
TORONTO — Bobbi Brown Cosmetics is partnering with beauty-focused augmented reality technology provider ModiFace. The Estée Lauder-owned brand’s new AR-powered e-commerce site will allow consumers to virtually try on some of the most popular and in-demand products.
“ModiFace’s augmented reality allows us to seamlessly bring the in-store experience of trying on a lipstick to our consumers – whether they’re shopping from their living rooms or on-the-go,” Laurie Rifkin, executive director of e-commerce at Bobbi Brown Cosmetics, said. “It’s a simple and fun way for women to effortlessly explore our wide shade and formula range in lipsticks before they purchase, allowing consumers to have fun with AR and make a decision with confidence.”
Among the features ModiFace will be offering consumers are Light Field Rendering, which it said accounts for the level of light, texture, and shine in the photo or video and adjusts the makeup shades dynamically. A multi-core optimized web makeup enables smooth and ultra-fast performance across a wide range of computing devices and browsers, ModiFace said, adding that an intelligent lighting adaptation adjusts the white balance and exposure to produce well-lit videos and photos.
"Augmented reality for trying on beauty products has evolved from a nice utility to a transformative technology that defines the brand-consumer relationship and becomes a significant driver of sales and engagement,” ModiFace founder and CEO Parham Aarabi said. “We are extremely delighted by this first step in the partnership with Bobbi Brown Cosmetics and look forward to all the exciting advancements that we will jointly work together on in the coming months and years.”
Shea Moisture intros line of protective styling products
AMITYVILLE, N.Y. — Shea Moisture has unveiled the latest addition to its collection. The new Jojoba Oil and Ucuuba Butter collection for Protective Styling is aimed at preserving the health, texture and length of natural hair while containing no mineral oils, parabens, phthalates, propylene glycol or sulfates, the company said.
All of the new hair styling tools are made with Jojoba Oil which Shea Moisture said hydrates and resists breakage caused by swelling and shrinking as hair gets wet. Ucuuba Butter is another included ingredient that the brand said supports elasticity while improving manageability, while Carrot Seed Oil moisturizes both the hair and scalp to promote hair health and shine.
Shea Moisture said the products can help prepare hair for such protective styles as box braids, cornrows, extensions, and weaves by using these products that address an array of concerns such as breakage and odor. The Jojoba Oil and Ucuuba Butter Laydown Lacquer, which retails for $7.99, is meant to enhance thick hair while protecting its integrity to improve manageability.
The Jojoba Oil and Ucuuba Butter Odor Neutralizing Mist is available for $9.99. The Jojoba Oil and Ucuuba Butter Braid-Up Conditioning Gel has a suggested retail price of $11.99, and the Jojoba Oil and Ucuuba Butter Track Extension and Itch Relief Serum, Jojoba Oil & Ucuuba Butter No-Rinse Foam Cleanser and Jojoba Oil & Ucuuba Butter Braid Up & Takedown Detangler carry a suggested retail price of $9.99 and $11.99, respectively. Each of the six new products are in Walmart locations nationwide.
ColourPop enters Sephora in first brick-and-mortar launch
ColourPop, known for its low prices, long-lasting formulas and exclusive availability through the company's e-commerce site, has made its brick-and-mortar launch. The company is now available in select Sephora stores nationwide and on Sephora’s website. News broke in August about the collaboration, which features eyeshadows, palettes and lipsticks for under $40.
"ColourPop has always been a brand full of personality… We look forward to connecting with our customers on an emotional level by meeting them offline and creating a special experience with each product they encounter,” co-founder and president of ColourPop's parent company Seed Beauty, Laura Nelson, told Refinery29 when the news was announced.
Among the items available for purchase are the brand’s Polite AF Super Shock Shadow Collection, featuring six of ColourPop’s long-wearing cream shadows, for $30. The You’re a Gem Lip Trio contains two ultra satin lips and one ultra glossy lip for $18. The Amber Crystal Collection Bundle contains a setting spray, liquid highlighter and lip balm for $20.
ColourPop noted that all of its cosmetics are vegan, gluten-free, and formulated without parabens, sulfates or phthalates. The company also is PETA certified cruelty-free. Consumers can check the availability of products at nearby stores or purchase products on Sephora’s website.