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Blueair launches line of connected air purifiers

BY Gina Acosta

CHICAGO — A new series of classic air purifiers featuring iFi-enabled cloud connectivity is hitting store shelves.

Arriving in tandem with National Indoor Air Quality Awareness Month, Blueair says its new Classic purifiers deliver a 20% boost in clean air delivery, a sleeker profile and quieter performance.

"October is typically the time of year people start migrating indoors, which is significant because indoor air can be more polluted than outside," said Blake Bobosky, EVP sales and marketing, Blueair North America. "Blueair Classic purifiers can ease the seasonal transition and remove the pollutants and irritants building up in our homes and workspaces – everything from allergens like ragweed to harmful VOCs given off by paints, building products and scented candles."

Coming to stores this month, the new units include the Blueair Classic 205, 405, 505, and 605. All four models are newly equipped with Blueair's built-in clean air intelligence technology that integrates WiFi with the standalone Blueair Aware air monitor to help consumers better understand what is polluting their indoor air and to ensure they speedily remove the contaminants.

The connectivity feature is an added benefit, allowing users to control the purifier through their smart phone or Apple Watch. When linked to the Blueair Friend app and Blueair Aware, consumers can monitor the exact contents of their indoor air and adjust purifier settings remotely.

The new Blueair Classic Family is now available for purchase in the U.S. online and at retailers nationwide. 

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BJ’s Wholesale Club lists the holidays’ hottest toys

BY Gina Acosta

WESTBOROUGH — BJ's Wholesale Club has unveiled its Top 10 Toys List for 2016 and a new way to shop online, giving shoppers more ways to fulfill their holiday wish lists.  

"The Top 10 Toys List features items that can only be found at BJ's at great prices only BJ's can offer," said Lee Delaney, executive vice president, chief growth officer, BJ's Wholesale Club. "From jumbo stuffed animals to PAW Patrol Rescue Heroes, families can find all the toys their kids want at the best value this holiday season."

The Top 10 Toys List ranges from jumbo stuffed animals to interactive play to favorite characters like Doc McStuffins, PAW Patrol, Shopkins and more.

Top 10 Toys List, exclusively at BJ's:

  • Jumbo Plush Dog
  • Disney Junior Deluxe Collectible Figure Set, 20 piece.
  • Happy Hero Giant Keyboard Playmat
  • Techno Gears Marble Mania® Master Blaster
  • Waterbabies® Twincesses®
  • Plush Collector Series, 4 pack, available in-Club only.
  • Deco Tape Maker with BONUS Tape Rolls
  • World of Creativity Super Activity Set, available in-Club only.
  • PAW Patroller Vehicle PlaysetTM with BONUS Vehicle
  • Doc McStuffins Toy Hospital On-The-Go Pet Carrier

BJ's Wholesale Club will continue to offer Members convenient shopping options during the holiday season including in-club shopping, BJs.com and its recently launched Pick Up & Pay service. Customers not currently enrolled in membership can sign up for a free 90-day trial at the Membership desk in their local club.

My BJ's Perks Program Members will have the opportunity to earn double on select purchases made in club or online at BJs.com, including toy purchases. The Double Perks promotion starts on Nov. 18 earning My BJ's Perks Members up to 10% back on purchases in select categories including televisions, jewelry & watches, toys and more. BJ's Perks Plus and BJ's Perks Elite card members will earn double by using their My BJ's Perks Mastercard. The promotion is valid through Nov. 28. 

 

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Report: Amazon vs. Target battle goes to college

BY Gina Acosta

Amazon.com’s battle against Target is moving to a new battleground: college campuses.

According to Fortune, the online retailer has its eyes on the next generation of affluent shoppers and is quickly expanding its fleet of campus kiosks that allow students to retrieve online orders. 

Amazon’s push comes just as Target, which operates a few campus stores under its small- store format, is making college stores part of its new growth plans, Fortune reports.

Read more by clicking here.

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