HEALTH

Blue Shield investment accelerates higi strategy

BY Michael Johnsen

CHICAGO — Higi on Wednesday announced an investment from BlueCross BlueShield Venture Partners and the acquisition of EveryMove, a cloud-based engagement application. The new investment and acquisition accelerates higi's strategy to create expand its reach in managing consumer health through the collection and workflow integration of ambient health and lifestyle data.

As part of the investment Higi has acquired EveryMove, a pioneer in consumer health engagement that delivers incentives to health plan members to reduce costs and improve outcomes.  "This investment, along with the integration of EveryMove, further extends higi's leadership in enabling population health and our ability to help our payer, provider, retail and brand customers to drive behavior change, cost savings and improved health," noted Jeff Bennett, higi CEO.

EveryMove's proprietary technology platform, Tandem, is an analytics driven automation platform designed to target and motivate the right actions among the right members to meet healthcare sponsors' near term business goals specific to care management, utilization, quality, prevention and coding.

The investment by the BlueCross BlueShield Venture Fund validates the importance of a complete consumer data profile to drive successful engagement in areas like population health, quality and prevention. "Higi is the only network we have seen that has demonstrated an ability to integrate into the normal workflow of the consumer, whether at the retailer, the pharmacy or on their mobile phone," stated Anna Haghgooie of Sandbox Industries, which provides investment management services to the BlueCross BlueShield Venture Fund.

BlueCross BlueShield Venture Partners is a corporate venture fund licensed by the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. The fund invests in promising emerging companies of strategic relevance to Blue Cross and Blue Shield Plans.

Higi collects and secures data today on behalf of more than 36 million unique users at its nearly 11,000 retail stations and through integrations with 80 connected health devices, wearables and apps. Through its secure, HIPAA-compliant data collection and engagement and workflow integration tools, customers leverage that lifestyle data to drive more targeted engagement.
 

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Qualitas Health introduces H-E-B exclusive omega-3 supplement line

BY Michael Johnsen

HOUSTON — Qualitas Health on Tuesday launched its alGeepa omega-3 supplement line exclusively at H-E-B.

“alGeepa is a breakthrough product that revolutionizes the category of omega-3s,” stated Qualitas Health CEO Miguel Calatayud. “Most people don’t know that fish and krill get their omega-3s from algae. By harnessing the power of algae, our alGeepa line provides high-quality, vegan, sustainably-grown omega-3s in a product that anybody can use everyday," he said. "Having worked extensively with H-E-B in the past, I’m excited to explore this new venture and introduce consumers to ‘the original omega-3s.’”

alGeepa is an all-vegan, GMO-free and plant-powered dietary supplement line harnessing the life supporting benefits associated with AlmegaPL, an ingredient that helps the body absorb omega-3s faster and more completely. While other omega-3 supplements offer DHA, Almega PL features the omega-3 EPA (eicosapentaenoic acid) with polar lipids for best-in-class bioavailability of any omega-3 source, the company stated.

alGeepa will be one of many products at H-E-B to feature the GoTexan seal. GoTexan, an effort of the Texas Department of Agriculture, promotes the products, culture and community that call Texas home. Every alGeepa product will feature the GoTexan seal as a reflection of its Texas roots and commitment to the Texas economy.

The complete alGeepa supplement line includes four products.
 

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Quantum Health debuts package design refresh

BY David Salazar

EUGENE, Ore. — Quantum Health recently unveiled a refreshed look for its line of natural products, which range from lozenges to supplements. In redesigning its packaging, the company looked to its consumers for their opinion, settling on a look that consumers say is more natural and better display the products’ quality.

“As an independent, family-owned company, we have always been inspired by nature,” the company said on its website. “Now our packaging is too. When rethinking our branding, we looked to our original brand identity — to provide high quality, science-based products made using the most powerful nutrients available.”

The company said its products would maintain their package sizes, UPCs and prices. The package transition is set to roll out in April and finish by late summer.

 

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