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Blue Diamond survey spotlights health resolutions for the New Year

BY Ryan Chavis

SACRAMENTO, Calif. — Blue Diamond Growers, an almond processing and marketing company, announced the results of a recent national survey by Harris Interactive which provided a closer look at Americans’ New Year’s resolutions.

Nearly 75% of Americans will focus on healthier eating and improving fitness, according to the survey. The results also revealed that almost a quarter of Americans will ultimately fail to keep those resolutions for more than three months.

“It is encouraging to see people moving away from wanting to lose weight just for the sake of losing weight,” Ashley Koff, R.D., Blue Diamond’s Almond Breeze and Nut Thins Brand Ambassador, said. “These results show that Americans want to take an active role in improving their health and wellness, but need a little guidance on how to make sustainable changes.”

Respondents reported that the top challenges to sticking to their resolutions to be more health-conscious are avoiding sweets (59%) and not wanting to sacrifice taste when turning to healthier food options (58%). Over 50% of respondents recognized that small changes in their diets would yield big health changes.

“The reason most people abandon their health and wellness resolutions is that they realize a change needs to be made, but don’t know the exact steps to take to make that happen,” Koff said. “Adopting a healthier lifestyle doesn’t mean you should abandon your favorite comfort foods; it just means making small changes and experimenting with better-for-you ingredients."

Almond Breeze is hosting the "Breeze into the New Year" resolutions generator to help consumers commit to their health and wellness resolutions. The generator can be found at Facebook.com/AlmondBreeze.

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Reports: Hy-Vee to build 50 in-store restaurants

BY Alaric DeArment

NEW YORK — Midwestern supermarket chain Hy-Vee will renovate 50 of its stores to include casual dining and cocktails, according to published reports.

The Kansas City, Mo., Star reported that locally based engineering and construction firm Burns & McDonnell had received a $20 million contract from the West Des Moines, Iowa-based chain to build Market Grille and Market Café restaurants in the stores.

According to the Des Moines, Iowa, Register, the Market Grille locations are full-service restaurants with waiters who serve various entrees and cocktails, while Market Café includes a smaller food menu and beer and wine.

Hy-Vee’s plans include 10 Market Grille restaurants and 40 Market Café locations. The upgrades will be at stores in Missouri, Kansas, Iowa, Nebraska, Illinois, Minnesota and South Dakota, with construction scheduled for next month.

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New Butterfinger candy now shipping nationwide

BY Ryan Chavis

GLENDALE, Calif. — For peanut butter cup lovers, the New Year will mark not only a fresh start but also a chance to dig into Butterfinger’s newest confection. The new Butterfinger Peanut Butter Cups, which offers a fresh spin on the classic peanut butter and chocolate combo, are now shipping to stores nationwide and will be available beginning in January.

“The anticipation for the new Butterfinger Peanut Butter Cups has been incredible,” Butterfinger brand manager Jeremy Vandervoet of Nestlé USA, said. “As we close out the ‘90ish’ anniversary of Butterfinger this year, we are very excited about the future with innovations like Butterfinger Peanut Butter Cups. Our fans love a dose of Butterfinger, and this one-of-a-kind treat is the most highly anticipated new product we have ever launched in Nestlé USA Confections & Snacks’ history.”

The arrival of Butterfinger Peanut Butter Cups is especially important, as it will mark the first time when Nestlé USA will advertise one of its brands at the Super Bowl on Feb. 2. The 30-second spot is scheduled to debut in the second half of the game.

 

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