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Blue Cross and Blue Shield of Georgia partners with SoloHealth

BY Rebecca Haughey

ATLANTA — Beginning August 1, more than 2.4 million Blue Cross and Blue Shield of Georgia members will have access to SoloHealth Stations, located in more than 125 select Walmart and Sam’s Club stores in Georgia, the companies announced on Friday.

The new partnership will allow BCBSGa members access to the free health and wellness services, biometric screenings, health risk assessments and other information provided by SoloHealth’s bilingual health-and-wellness consumer kiosks.

“These HIPAA-compliant, bilingual kiosks will provide important health information to users and gives us one more way that we can connect with the consumer,” said Morgan Kendrick, president of Blue Cross and Blue Shield of Georgia. “This is a nice intersection for us to connect to our consumers where they shop and in some cases, where they work. We will deploy 50 of these kiosks at the sites of some of our large-employer clients over the next year. As this relationship with SoloHealth progresses, we see deeper connectivity that has broader market impact and broader clinical impact for our organization and members.”

Member engagement services include the following:

  • Create a customized engaging member experience, allowing for personalized and valuable information and services for members;
  • Allow members to track and trend their health data, merge members’ updated SoloHealth biometric data and HRA results to leverage and expand existing BCBSGa care management systems;
  • Expand the BCBSGa retail presence with SoloHealth’s 125+ retail locations;
  • Increase brand awareness and build equity with members across Georgia; and
  • Place additional stations at customers’ work places to give local functionality for home office workers.

Additionally, BCBSGa will leverage the kiosks to generate permission-based, qualified leads from consumers seeking information on either Medicare Advantage or individual exchange-based plans.

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Target to open two new Calif. stores

BY Alaric DeArment

MINNEAPOLIS — Fresh produce and packaged meats will be a feature at two new Target stores in California, the mass-merchandisder said.

Target said it would open a 140,000-sq.-ft. store in Fresno and a 136,000-sq.-ft. store in Rocklin in March 2014.

"Target is thrilled to announce two new store locations in Fresno and Rocklin," Target SVP of stores for the western region Cary Strouse said. "These stores will provide guests with the one-stop shopping convenience they have come to expect from Target."

 

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Walgreens app now Windows 8 compatible

BY Jason Owen

DEERFIELD, Ill — Walgreens today announced its app is available for download on mobile phone devices across the Windows Phone 8 platform. A Windows 8 version for desktops and tablets is expected to become available at a later date.

Additionally, the company will soon release its QuickPrints API designed for Windows 8 and Windows Phone 8.

"As we continue to innovate, we’re always identifying relevant ways to engage with our customers wherever, whenever and however they prefer," said Abhi Dhar, Walgreens e-commerce chief technology officer. "Providing our app to consumers on the Windows Phone 8 platform makes it easier for customers to shop with us, while extending our QuickPrints API creates greater value for developers interested in offering an enhanced experience for their user."

Unique features of the app allow users to create shortcuts on the device’s home screen, which allows for easy access with a single tap. Also, voice recognition can open the app or any of its features.

"Apps come to life on Windows Phone thanks to features like Live Tiles and the ability to integrate directly with the phone¹s own speech and Wallet capabilities," said Todd Brix, general manager of Windows Phone Apps for Microsoft Corp. "Walgreens takes advantage of all of these features and more to enable people to quickly refill prescriptions and easily use their Balance Rewards card directly from their Windows Phone device."

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