Black Opal introduces new Fade skin systems
LONG ISLAND CITY, N.Y. Ethnic beauty brand Black Opal has announced the launch of its new Fade systems to target the specific problems of skin of color, from hyperpigmentation to highly reactive skin.
Built upon the heritage of the original fade gel launched in 1994, Black Opal now has taken this category to the next level with its Maximum Strength Plus and Sensitive Skin systems.
The Black Opal Maximum Strength Plus system is specially formulated for skin of color to deliver maximum fading benefits along with conditioning. The formula contains a two-pronged approach, creating a proprietary bio-intensive skin complex. With the highest concentration of hydroquinone in a nonprescription, the Maximum Strength Plus system promises to result in a rejuvenated complexion. The conditioning citrus and lotus extracts work to soothe and calm skin during the fading process for more even-toned skin.
Black Opal Sensitive Skin is specially formulated for skin of color to care for reactive skin. This system also contains a proprietary bio-infinity complex. It is formulated with sepi-white, a fading agent derived from lipoamino acids, to target the root of hyperpigmentation and fade dark spots and discolorations. It also has citrus and lotus extracts to soothe and calm skin during the fading process.
Revlon, Halle Berry celebrate Fashion’s Night Out
NEW YORK Revlon brand ambassador Halle Berry celebrated Fashion’s Night Out on Sept. 10 in Soho at the Rag & Bone, where consumers were able to receive a custom makeover from Revlon global artistic director Gucci Westman and have their picture taken with Berry.
"Fashion’s Night Out was an exciting and successful night for all involved," stated Martine Williamson, VP marketing for Revlon. "Revlon was thrilled to partner with Rag & Bone and offer our consumers the chance of a lifetime — meet our gorgeous global brand ambassador Halle Berry and get an exclusive makeover with the talented Gucci Westman. It was truly a magical night."
Consumers also were able to take home the exclusive Revlon ColorBurst lipstick in Fashion’s Night Pout, which was created specially for Fashion’s Night Out and is not available in stores.
Proceeds from the evening benefited the Jenesse Center, whose mission is to provide victims of domestic violence with support and care to change their lives in a positive and meaningful way.
Allure announces launch of iPhone app at annual Best of Beauty event
NEW YORK Allure magazine hosted its annual Best of Beauty event on Monday, Sept. 13, at Jazz at Lincoln Center in New York, and announced the launch of its first iPhone app, dubbed the Best of Beauty iShopper.
Allure VP and publisher Agnes Chapski spoke about the Best of Beauty Seal’s power to the crowd of more than 425 guests. "The Best of Beauty Seal commands as much recognition as the Good Housekeeping Seal, and moves over 85 million products a year," Chapski stated.
Meanwhile, Allure editor-in-chief Linda Wells spoke of the multitude of choices when it comes to beauty, and how studies have shown that can lead to consumer anxiety. "We narrow down the tens of thousands of beauty choices to a concise list of winners. Suddenly, finding what’s just right is a breeze. And now that we have the iPhone app to take with you to the store, the choices become that much easier. It’s like having a miniature Allure editor in your handbag with you at all times," Wells stated.
By downloading the free app, consumers will have the entire Best of Beauty winners list at their fingertips, and GPS will allow them to find the stores selling the products. Users can shop by product or store and customize their own shopping list. The Best of Beauty iShopper app will be available in the App Store on Sept. 21.