HEALTH

B&L, Alcon settle lawsuit over color scheme

BY Michael Johnsen

ROCHESTER, N.Y. Bausch & Lomb and Alcon Laboratories earlier this week settled the lawsuit recently filed by B&L concerning Alcon’s promotional claims about Bausch & Lomb’s ReNu MultiPlus multi-purpose disinfecting solution.

The suit centered on Alcon’s use of a color-coded chart showing differences in superficial punctate transient corneal staining profiles observed in Dr. Gary Andrasko’s research. To address Bausch & Lomb’s concern over the red-yellow color scheme of Dr. Andrasko’s corneal staining grid, Alcon has agreed to change the red-yellow color scheme used in its promotional materials.

The use of the color scheme in Alcon’s materials was not intended to communicate that the lens-solution combinations designated red or yellow meant danger or caution, and was not meant to suggest an increased risk of corneal infection.

In light of Alcon’s and B&L’s agreements, the lawsuit has been dismissed with prejudice, without any payment of damages from either party.

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Adams ranks high on Deloitte list

BY Michael Johnsen

Adams Respiratory Therapeutics ranked No. 7 in Deloitte & Touche’s Technology Fast 50 Program for New Jersey, a ranking of the 50 fastest growing technology, media, telecommunications and life sciences companies in the area, the company announced Monday.

“We are very proud to be recognized by Deloitte for achieving a revenue growth rate of 1,638 percent from 2002 to 2006,” commented Michael Valentino, chief executive officer of Adams, on the distinction. “It has been exhilarating to see the things we’ve done take hold. Our unique regulatory strategy for Mucinex coupled with our synergistic blend of consumer and professional marketing for the Mucinex brand helped fuel our phenomenal growth over the past five years. … We now market nine over-the-counter products with multiple new product introductions planned this fall. Additionally, we also plan to expand into the prescription respiratory market as early as 2008.”

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LifeScan kicks off sweepstakes for blood glucose monitoring system

BY Michael Johnsen

MILPITAS, Calif. LifeScan earlier this week kicked off its “What’s Your Color?” Giveaway, an online sweepstakes that offers entrants the chance to win one of 10,000 OneTouch UltraMini Blood Glucose Monitoring Systems in the color of their choice—limelight, pink glow, jet black, and the original color, silver moon.

“Many of my patients feel self-conscious about testing in public,” stated Steven Edelman, clinical professor at the University of California, San Diego, and founder of the non-profit organization Taking Control of Your Diabetes. “Having a cool, colorful, small device like the OneTouch UltraMini may help them be a little bit more open with their diabetes and allow them to test on a more regular basis.”

The sweepstakes will run Aug. 15 through Nov. 30 at www.UltraMiniColor.com.

In addition to the new colored meters, 100 of the 10,000 winners will be selected at random to each receive an iPod nano, which will also be provided in the winner’s choice of color and engraved with a personalized message selected by the winner.

The iPod nanos will be pre-loaded with diabetes-related podcasts.

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