BJ’s grows local produce program
WESTBOROUGH, Mass. — BJ’s Wholesale Club is capitalizing on the growing demand for locally grown produce by launching its "Farm to Club" program in each of its 195 clubs in 15 states. Rolling out this spring and summer, the Farm to Club program includes a variety of fresh fruits and vegetables that will be clearly marked with a special "Farm to Club, Locally Grown" seal.
BJ’s defines "local" as grown in the state, so naturally availability of certain produce depends upon the weather and growing season for each item in each state. The company touted the benefits of buying local produce, claiming that doing so ensures it is at its peak flavor and nutritional value and that the local economy is being supported.
"As a buyer at BJ’s, I strive to provide the very best produce for members," said Rob Johnson, produce buyer for BJ’s Wholesale Club. "The Farm to Club program is very good for both the members who buy the local fruits and veggies and the farmers who are growing our food."
Currently, Farm to Club produce is available in all Florida clubs. For more information on the program, visit Facebook.com/bjswholesaleclub.
Dr Pepper gears up for ‘Marvel’s The Avengers’
PLANO, Texas — In line with the premiere of "Marvel’s The Avengers," Dr Pepper has unveiled a new commercial, limited-edition collectible cans that feature members of the heroic team and an online game.
The new Dr Pepper commercial dramatizes the potential for anyone to be a hero and features a group of one-of-a-kind people assembling to impress comic book legend Stan Lee, the company said. In addition to the commercial, a collection of eight limited-edition Dr Pepper “Marvel’s The Avengers” collectible cans now are available at retailers nationwide.
For its online efforts, Dr Pepper launched a free online game on DrPepper.com called "Skrulls Takedown," which was inspired by the battles featured in Marvel comic books over the last 40 years.
"Dr Pepper and ‘Marvel’s The Avengers’ fans both crave epic adventure," said Dave Fleming, director of marketing for Dr Pepper. "Dr Pepper is teaming up with Marvel to provide a one-of-a-kind ‘Marvel’s The Avengers’ experience — something fans can’t get anywhere else.”
"Marvel’s The Avengers" opens nationwide on May 4.
Skinny Cow expands Slimited Editions line
OAKLAND, Calif. — A new lineup of treats has come to retail from the Skinny Cow brand.
New Skinny Cow Slimited Editions Shake-Stirs allows snackers to enjoy a low-fat frozen shake by adding skim milk to an 11-oz. self-serve cup. The shakes currently are available in White Mint Cookie and Double Chocolate Crumble varieties for a suggested retail price of $1.79 for each single serving.
In addition to the Slimited Editions Shake-Stirs, Skinny Cow also has added three new ice cream flavors to its Slimited Editions line: Oh Fudge Nuts! low-fat ice cream cone, Mmmmocha Truffle ice cream bars and Best of Both Swirleds low-fat ice cream sandwich. The new Skinny Cow Slimited Editions flavors are available nationwide with a suggested retail price of $5.49 for a box of the cones, bars and sandwiches.