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Biscoff Spread goes crunchy

BY Allison Cerra

SAN FRANCISCO — Lotus Bakeries has introduced a crunchy version of Biscoff Spread.

Biscoff Spread, which is an an all-natural alternative to peanut butter, does not contain nuts, artificial colors, flavors or preservatives. The spread, which first was launched in a creamy variety, now includes a crunchy alternative that features Lotus Bakeries’ Biscoff caramelized cookies and a crispy texture intermingled with a creamy spread.

“Our creamy Biscoff Spread became an overnight sensation, especially with moms and kitchen connoisseurs,” said Marco de Leeuw, rxecutive president of Lotus Bakeries North America. “It’s being creatively used in a range of recipes shared by our customers who are constantly reaching out to us with positive feedback and new ideas. Our new crunchy version has the same delicious flavor with a fun new texture, offering even more options for creating one-of-a-kind recipes or quick, delicious snacks.”

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Kimberly-Clark names president of global brands, innovation

BY DSN STAFF

DALLAS — Kimberly-Clark has elected Tony Palmer, SVP and chief marketing officer, to the role of president of global brands and innovation.

In his expanded role, Palmer will leverage the company’s scale to build brands and drive growth for its businesses around the world. He will partner with K-C’s regional business leaders to achieve their business objectives.

"Over the past several years, Tony has transformed our global marketing and innovation capabilities and planning processes, enabling our global teams to build stronger brands and drive more innovation for the benefit of our consumers," Kimberly-Clark chairman and CEO Thomas Falk said. "His leadership within our organization will enable continued growth of our global brand strategies with our consumer and business-to-business teams."

Prior to joining Kimberly-Clark in 2006, Palmer served as managing director for Kellogg’s U.K. division, and was president of the company’s natural, frozen and warehouse club businesses. He also previously served in marketing and general management positions within the Minute Maid division of Coca-Cola USA, and later as region director for Coca-Cola in Australia.

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Endangered Species Chocolate to unveil new packaging

BY Allison Cerra

INDIANAPOLIS — Endangered Species Chocolate has updated the packaging for its products.

The company said the new packaging will focus on highlighting the quality of the product inside, while still continuing to highlight the heart of the company’s 10% "give back" mission. Along with the new look, the packaging also will feature updated animal plight facts, enhanced animal images and graphic elements, along with information about the company’s on-the-ground work in Ecuador with the Endangered Species Chocolate Foundation.

Consumers will begin to see the new packaging in stores nationwide beginning this spring.

"The overall goal of the design was to show new and current consumers that ESC is a premium, great tasting product, which will help create a better world with each purchase … simply put, to tell our story more effectively," Endangered Species Chocolate creative director Nick Lee said.

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