HEALTH

BioRhythm names Pittsburgh Steelers wide receiver Antonio Brown spokesman

BY Michael Johnsen

PITTSBURGH — Pittsburgh Steelers wide receiver Antonio Brown is the newest member of the BioRhythm team, the sports supplement company announced Thursday. 
 
"We are excited to welcome Antonio to our team, he exemplifies the kind of skilled athlete with a strong personal character that we want to be associated with," stated the company's CEO Anthony Razzano. "Brown's drive to deliver quality on the field mirrors BioRhythm's dedication to producing quality products in an industry in desperate need for it."  
 
"BioRhythm was a perfect fit for me as I can relate to the company's attention to detail when producing its products to a very dedicated fan base, detail is a key to my success on the football field," Brown said. "I'm excited to be a part of the Biorhythm family. Their products for muscle gain and major recovery will aid in my productivity going forward both on and off the field." 
 
BioRhythm products are in more than 1,600 GNC stores nationally and hundreds of other health stores.

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Butterfly Health launches men’s version of Butterfly Body Liners

BY Michael Johnsen

LOS GATOS, Calif. — Butterfly Health on Friday launched a men's version of its Butterfly Body Liners for accidental bowel leakage. ABL affects tens of millions of men and women, yet there is low public health awareness despite nearly a decade of published clinical research pointing to this high prevalence.
 
Butterfly Body Liners are the first and only personal hygiene product that adheres comfortably in between the buttocks, providing secure protection for little bowel leaks. "Butterfly is a disruptive product that addresses a completely underserved market. While there have been disposable brief type products for heavy bowel leakage for decades, there are have been no products available for people who experience light bowel leakage," said Karl Ronn, co-founder, Butterfly Health, and former VP, research and development at Procter & Gamble.
 
The clinical research and consumer market insights support the need for Butterfly Body Liners:
 
  • Nearly 70% of people with ABL first experience it before age 60;90% of people with ABL experience light to moderate leakage;
  • 80% of people with ABL are dissatisfied with the methods they use to manage this condition; and
  • 90% of people who use Butterfly report that it protects them from little bowel leaks.
ABL is associated with such common conditions as IBS, diarrhea, obesity and diabetes. Men who have had colon or prostate cancer treatment are at especially high risk for ABL.  
 
"ABL is finally emerging as a key health and wellness concern, but not enough people are talking about it or seeking care. Butterfly is a product that makes it easy to open the conversation, encouraging people with ABL to seek effective treatments," stated Brooke Gurland, colorectal surgeon at the Digestive Disease Institute, Cleveland Clinic.
 
"All the research literature clearly shows both women and men experience ABL, at similar prevalence levels. It is a myth to think bowel leakage just affects women. I have spoken to so many men who have said thank you for not leaving men out of this conversation. It is never easy to pave the way on something as sensitive as ABL, but every time we hear from consumers, we know we're making a difference," said Kelly Lewis Brezoczky, CEO Butterfly Health.
 
Butterfly Body Liners have won two national innovation awards, the 2014 INDA Vision Award and a 2014 Edison Award. Butterfly for Men is now available at all Target stores and on Butterfly.com and Walmart.com.

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K.BREZOCZKY says:
Nov-24-2014 02:21 am

Butterfly Coming Soon To CVS Butterfly is also excited to be partnered with CVS on this important women's and men's health initiative. Look for Butterlfy coming to CVS in early 2015. Over 30 million women and men experience little bowel leaks, and Butterfly is the first and only product to provide secure protection that adheres comfortably and discreetly in between the buttocks.

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Healthy Mama debuts second caffeine-free protein energy beverage for pregnant and nursing women

BY Michael Johnsen

WOODCLIFF LAKE, N.J. — Healthy Mama brand on Thursday debuted its second caffeine-free protein energy beverage flavor, Boost It Up! Pom Cherry, joining Mighty Mango as the original energy drink for pregnant and nursing women. 
 
“During pregnancy and nursing, coffee or energy drinks may be dangerous," said Rachel Katz-Galatt, Healthy Mama founder. "Our low calorie, low sugar Boost It Up! Pom Cherry offers a safe and natural alternative energy boost with essential vitamins, natural sweeteners like fruit juice and organic cane sugar and other ingredients to relieve common symptoms,” she said. “Now, women will be able to seek relief from their ailments and have the peace of mind that the products are the safest on the market.” 
 
Boost It Up! Pom Cherry contains 7 grams of protein, B vitamins to support optimal energy, vitamin D to help build baby’s bones and teeth and 3 grams of fiber. This all-natural drink supports healthy digestion and helps women avoid constipation with 3 grams of fiber. Electrolytes help maintain hydration, stop cramping and reduce fluid retention in pregnant and nursing mamas. Boost It Up! Pom Cherry retails for $3.29/bottle and $35.53/case. 
 
"Whether used as a healthy hydrating energy source during pregnancy and breastfeeding, or the beverage of choice during labor, Healthy Mama brand's Boost It Up! natural drinks are ideally suited to pregnant and nursing women," said registered dietitians Stephanie Clarke and Willow Jarosh, co-owners of C&J Nutrition and Healthy Mama brand advisory board members. "Filled with a rich array of essential vitamins, electrolytes, energy-sustaining protein and filling fiber, this product's formula provides nutrition, hydration and energy during all phases of pregnancy, labor and nursing."
 

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