Bionovo, Berkeley researcher receive NIH grant to develop obesity drugs
EMERYVILLE, Calif. The National Center for Complementary and Alternative Medicine’s small-business technology transfer program, part of the National Institutes of Health, has given a researcher and a drug maker a grant to develop drugs for obesity and metabolic syndrome in women.
Drug maker Bionovo announced Thursday it received the grant, which it will share with University of California at Berkeley researcher Dale Leitman. The grant will fund the first phase of a study to evaluate Bionovo’s drug based on plant tissue as a prevention for female-specific obesity and metabolic syndrome, which can lead to cardiovascular disease and Type 2 diabetes.
Menopause in women often results in weight gain of 10 lbs. to 15 lbs. and redistribution of fat to the abdomen, which can lead to inflammation and metabolic syndrome.
“Gender differences in health and disease are widely known, yet they have not been sufficiently explored by the biopharmaceutical industry,” Bionovo chairman and CEO Isaac Cohen said. “The potential market for drugs for the treatment of female obesity is enormous.”
Target looks to expand clinic business
MINNEAPOLIS Target is looking to open eight new Target Clinic locations in Chicago and Palm Beach, Fla., in September.
Target currently has 28 clinics in Minnesota and Maryland, according to the website. The healthcare services in Minnesota and Maryland are provided by Target Clinic Medical Associates, an unaffiliated corporation not owned or operated by Target Corp. Fees for most services range from $59 to $69.
Bausch & Lomb kicks off Alaway ad campaign
MADISON, N.J. Bausch & Lomb on Wednesday launched its advertising campaign for Alaway, the 12-hour eye itch relief drops.
The campaign targets allergy sufferers using the slogan: “It’s not just your allergies, It’s your eyes.” The ads highlight that consumers don’t need to wait for systemic allergy medications to take effect before they can get relief for their itchy eyes.
The 15- and 30-second ads are airing during such shows as “America’s Got Talent,” “Law and Order” and “30 Rock.” They also aired during the recent “Miss Universe” and “Primetime Emmy Awards.” The Alaway commercials also are running on morning news and talk shows, game shows, soap operas and entertainment news productions.
The U.S. television ad campaign will run through September. The brand also will be supported in store with shelf talkers, feature ads, pharmacist displays, free-standing inserts and doctor detailing.
B&L developed the creative strategy with agencies Grey NY and Ionic Media.