BEAUTY CARE

Biocom develops alternative to sanitary napkins, tampons

BY Antoinette Alexander

SAN DIEGO — Regional life sciences association Biocom has introduced a new eco-friendly alternative to sanitary napkins and tampons. Enter FemmyCycle, a product from member FemCap.

The FemmyCycle was granted clearance by the U.S. Food and Drug Administration on Nov. 16. FemmyCycle creator Alfred Shihata is familiar with developing feminine products. His FDA-approved FemCap is one of the few hormone-free, woman-controlled contraceptive methods available.

"When I developed the FemCap, my goal was to provide women with a safe, effective, hormone-free birth control device. The motivation behind the FemmyCycle was much the same: to provide a safer, more convenient alternative to pads and tampons at a lower economic and environmental cost," Shihata stated.

The FemmyCycle’s nonspill design collects and holds menstrual flow for up to 12 hours. Collecting menstrual flow rather than absorbing it eliminates the risk of toxic shock syndrome associated with tampons. In addition, women using the device reported an absence of odor and leaks as the device keeps menstrual fluid away from vaginal walls and vulva and unexposed to air, the company stated.

The FemmyCycle can be worn during exercise and other daily activities. It is a reusable device made of soft, medical grade silicone and lasts for a year or more, making it an environmentally friendly alternative to tampons and pads. The FemmyCycle costs $39.95 per twin pack and will be available online and in stores in early 2013.

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Coty, Katy Perry ink fragrance partnership

BY Antoinette Alexander

NEW YORK — Coty has signed singer, songwriter and entertainer Katy Perry to develop and market her own line of signature fragrances. As part of the project, Coty will also distribute the artist’s successful existing fragrance portfolio, comprised of Purr and Meow!, effective immediately.

Perry joins Coty’s list of brands that include Calvin Klein, Chloe, Marc Jacobs and Playboy, among many others.

"We are thrilled to have an artist as creative and talented as Katy Perry join us at Coty," stated Renato Semerari, president of Coty Beauty. "Katy is original and daring — her unique approach to music and life will serve as the inspiration behind her innovative new scents and allow us to explore new avenues of scent creation."

Eight-time Grammy nominee Katy Perry is one of the best-selling recording artists of this era. Her album "Teenage Dream," which has sold more than 5 million copies and 50 million single downloads to date, has remained in the top 40 album charts since its release two years ago. Perry is a global superstar, touring the world with soldout arenas, including 124 live shows in her 2011 California Dreams tour. The tour is documented in this summer’s hit 3D feature "Katy Perry: Part of Me," which is already the fourth-biggest music documentary of all time.

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Braun survey: Most shavers replaced every few years; men desire longer-lasting gifts

BY Antoinette Alexander

CINNCINATI — Given that most shavers are replaced every few years, men are in need of longer-lasting gifts, according to a new survey by Braun, a subsidiary of Procter & Gamble.

A new survey from Braun revealed that 72% of respondents will shop for two to five men this holiday season. Forty-three percent believe their father is the hardest male to shop for during the holidays, followed by friends (30%), brothers (19%) and grandfathers (8%). With 79% of males today still using holiday gifts they received seven years ago, gift-givers are in search of products for the men on their shopping list that promise durability and longevity, the survey concluded.

In light of the findings, Braun is promoting its Braun Series 7 electric shaver, which has been engineered and lab tested to last seven years. Most (51%) men surveyed shave five to seven times per week, and 58% have received an electric shaver as a gift in the past. However, most (34%) men expect an electric shaver to last only three to four years.

Dedicated teams of engineers and scientists put Braun Series 7 through more than 50 quality tests to simulate a five minute shave seven days a week for seven years to guarantee that giving a Series 7 this holiday season means giving a gift that will last the long-haul. Each shaver includes 300 components and is fully constructed in Germany.  

Braun Series 7 is available in department/specialty and mass merchandise stores, online and club stores. The suggested retail price ranges from $229 to $289.

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