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Bio Follicle introduces new lavender shampoo, conditioner

BY Antoinette Alexander

NEW YORK — Bio Follicle has announced the launch of its 100% vegan plant-derived sulfate- and cruelty-free aromatherapy lavender shampoo and conditioner.

This hair care duo promises to provide hair and scalp with the benefits of natural botanicals and a pH-balanced formula. The shampoo is a gentle, plant-derived formula that thoroughly cleanses hair while restoring its natural balance, body and shine, the company stated. The conditioner contains an antioxidant-rich herbal blend of therapeutic lavender oil and rich plant-based moisturizers.

The shampoo is priced at $22. The conditioner is priced at $25.
 

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Forest Hills, N.Y., pharmacy launches July 4th health program for adults

BY Jason Owen

FOREST HILLS, N.Y. — Nina Shamayeva, owner of Austin Pharmacy in Forest Hills, N.Y., is launching a health initiative aimed at adults to "Help America be Pain-Free."

Austin Pharmacy is a compounding pharmacy that provides the service to create different mixtures and proportions of ingredients that make up a prescription. Generic medications do not necessarily work well with all body conditions, and thus a compounding pharmacy could tailor-make the medication such that it works specifically for an individual.

As part of celebrating July 4th, Shamayeva will compound natural pain-relieving glucosamine — a natural vitamin that can relieve joint pain and stiffness without any side effects, unlike conventional arthritis prescriptions — and she will give a two-months’ free supply to local residents.

According to Shamayeva, patients who suffer from pains in the body joints all too often turn to high dose of steroidal anti-inflammatory agents that could only provide temporary pain-relief with no cure of the problematic areas.

“We all know that when we are energetic and healthy, our creativity is better. We handle work stress better. And since working is very much a big part our lives, it is important to be pain-free while we are producing and keeping up with our activities," Shamayeva said.

In addition to this being a no-strings-attached giveaway, anyone who receives the glucosamine also could receive a pain-relieving cream that can neutralize pain and inflammation called "Penetran Plus."

“I would like Americans to know that there are natural ways to relieve pain. And they could do something about their health and improve it. After all, being healthy means more money, love and confidence to reach for one’s goals,” Shamayeva said.

Austin Pharmacy will carry out this program from now throughout July. The program will end on July 26.

Details of the "Help Americans to be Pain-Free" program and other community events can be found online at: AustinPharmacyNY.com/category/community/.


Are you a nurse practitioner or physician’s assistant? Join our Facebook group to get all the latest news dedicated to delivering healthcare services to patients in retail pharmacy clinics.

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Parody of Kmart ad shows the perils of viral marketing

BY Alaric DeArment

Kmart is distancing itself from a parody of its viral "Ship My Pants" ad on YouTube that many are saying goes too far, crossing the line from edgy to racist. 

The mass merchandise retailer took to Twitter to say it had nothing to do with the parody because so many people thought it was a real Kmart ad. Instead, it was the work of a California-based comedy troupe you’ve probably never heard of, and probably don’t need to hear about, The Gunfordmay. But while the "Ship My Pants" ad represents one of the cleverest things Kmart has done in a while, the company released the ad at a time when viral is the new popular, irony is the new sophistication, and pushing the envelope has become the way to get attention. This means that viral marketing comes with its share of hazards.

"Ship My Pants," which itself relies on viral marketing and a tongue-in-cheek punchline, is fair game for parody, just as any other ad out there would be. Unfortunately, that also applies to a bunch of privileged young adults who find humor in puns referencing slavery and damaging stereotypes about blacks, untethered from any sincere social commentary, but in their view somehow defensible because they’re "ironic."

It’s impossible to know exactly what was going through the head of members of the group, but it’s obvious that they saw an ad that pushed the envelope, and they decided to push it even further. Such is the nature of a popular culture in which comedians, filmmakers, artists and marketers are challenged to be as edgy as possible.

For its part, Kmart has long championed diversity and support for minorities, ranging from policies inclusive of LGBT employees and customers, scholarships for Hispanic students and services for black-owned small businesses.

And Kmart did the right thing in distancing itself from The Gunfordmay’s parody, but it’s a lesson that every retailer should heed when it attempts to "go viral": Viral marketing, particularly the kind that tests the bounds of good taste, can have marvelous effects when it works and succeeds in its goal of getting people’s attention and either making them laugh or at least starting a conversation about the company behind the campaign, but it also makes that company vulnerable to others’ attempts to take it too far and into the realm of unfunniness.

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