HEALTH

Bio-Cat, Deerland Enzymes join CRN as voting members

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Wednesday added two voting members, both enzyme ingredient suppliers, to its roster: Bio-Cat, headquartered in Troy, Va., and Deerland Enzymes, headquartered in Kennesaw, Ga.

Bio-Cat sources enzymes for use in the dietary supplement, food ingredient, animal feed, industrial and agricultural markets.

Deerland Enzymes is an enzyme specialty formulator and contract manufacturer, and a leading custom manufacturer for dietary supplements.

CRN is the leading trade association representing dietary supplement manufacturers and ingredient suppliers.

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Steeves-Kiss joins Schiff as SVP, chief marketing officer

BY Michael Johnsen

SALT LAKE CITY — Schiff Nutrition on Wednesday named Jennifer Steeves-Kiss SVP and chief marketing officer. Steeves-Kiss joins Schiff from Procter & Gamble, where for almost two decades she helped build premium brands.

“We continue to implement our strategy to build a world-class nutritional supplements company by strengthening the leadership talent of our management team,” Schiff Nutrition president and CEO Tarang Amin said.

Steeves-Kiss, 39, has led consumer products marketing and brand management teams for the past 17 years at P&G. Most recently, she was the marketing director for Always and Whisper brands and feminine care innovation. In this role, Steeves-Kiss established the global team responsible for driving the $3 billion Always brand share growth and led the feminine care innovation pipeline development. She also held marketing leadership roles for the Charmin and Bounty businesses and was a key leader for P&G FutureWorks, tasked with creating new brands and business models for P&G.

Steeves-Kiss started her career with P&G Canada and holds a bachelor’s degree from Queen’s University in Kingston, Ontario.

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Inergetics to exclusively provide nutritional products for USMA athletes

BY Michael Johnsen

PARAMUS, N.J. — Inergetics on Tuesday announced that, effective in September, it will become the exclusive provider of all nutritional products for NCAA athletes at the U.S. Military Academy at West Point, N.Y.

The contract provides that Inergetics will provide its Surgex-branded powdered nutritional supplements, bars and a newly developed line of ready-to-drink products. As part of the deal, Inergetics will be permitted full access to all of the social networking assets of Army Athletics at West Point, including existing cadets and alumnae, as part of a three-year contract.

"It is our job to ensure that the men and women of the [U.S. Military Academy] are given the best nutritional products available to meet the incredibly strenuous physical, emotional and mental demands that are placed upon them in their military careers,” stated Scott Swanson, the head strength and conditioning coach at the USMA. “In our opinion, Surgex is the best nutritional product on the market today, and we are proud to be able to provide that product to our war fighters."

"The company’s primary marketing focus has been the validation of its superior nutritional formula in the most arduous of populations — the U.S. military,” Inergetics chairman and CEO Mark Mirken said. “Our products [have] now been used and tested by the military both domestically [and] in the theater of war,” he said.

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