HEALTH

Billboarded baby swaddled in Benson’s Bottom Paint brand

BY Michael Johnsen

MUSKEGON, Mich. — The self-proclaimed “Billboard Family” welcomed its newest member, daughter Alex, in what may be the first sponsored birth, brought to you by Benson’s Bottom Paint, a diaper rash lotion, according to a recent report posted on Stltoday.com.

The Billboard Family, or the Martins, attracted national media attention last year for shilling their Facebook moments to local advertisers. The family would don sponsored T-shirts, wear those T-shirts all around the St. Louis, Mo., area and then post that day’s excursions on such social media sites as Facebook, Flickr and YouTube.

Local pharmacist and Sav-Mor executive Randy Dahlquist sponsored Alex’s birth, supplying a pink blanket branded with a logo of Benson’s Bottom Paint, the formulation he developed.

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Salonpas releases new Obama parody before State of the Union

BY Michael Johnsen

HONOLULU — Hisamitsu Pharmaceutical on Monday introduced the latest episode of its FauxObama online ad campaign promoting the company’s Salonpas pain patch products.

Featuring Obama look-alike Sid Milburn, the parody identifies Obama’s leading domestic policy initiative — healing America’s aches and pains through Salonpas.

The video can be seen here.

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Nordic Naturals introduces Daily Omega line

BY Michael Johnsen

WATSONVILLE, Calif. — Nordic Naturals on Tuesday introduced its new Daily Omega brand, a line of three omega-3 products.

"Consumers have a large variety of products to choose from when it comes to omega-3 fatty acids, and this can be quite confusing,” stated Corinna Bellizzi, retail division sales manager for Nordic. “Daily Omega makes this choice easy by offering three concentrated formulas — two for adults and one for children — where only one soft gel is required daily to support optimal health and wellness."

The three new SKUs include Daily Omega with vitamin D3, formulated to complement heart health with 500 mg of the omega-3s EPA and DHA in each lemon-flavored soft gel. There also is Daily DHA, formulated for a healthy brain and mood with 450 mg of DHA in each strawberry-flavored soft gel. And for children, there is Daily Omega Kids, which contains 275 mg of the omega-3s EPA and DHA in each chewable strawberry-flavored soft gel.

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