BEAUTY CARE

Bill Graham named Beiersdorf president

BY Antoinette Alexander

WILTON, Conn. — Beiersdorf, whose brands include Nivea, Nivea for Men and Eucerin, announced on Thursday the promotion of Bill Graham to president and general manager of the company. Effective immediately, Graham will be responsible for the strategic direction, growth and success of the U.S. affiliate.

As previously reported by Drug Store News, the company announced in March the departure of Robert Taylor-Hughes as president of Beiersdorf North America. At that time, Graham, then VP sales for Beiersdorf North America, assumed the role of acting GM in addition to his duties as VP sales.

As VP sales, a post he held since April 2007, Graham is credited with reshaping the U.S. sales organization to create a competitive advantage for the company. Under his leadership, Beiersdorf has experienced significant sales growth, improved its presence at retail and dramatically strengthened its relationships with U.S. customers, the company stated.

"Bill’s ability to deliver results has made him instrumental in making Beiersdorf the fastest-growing skin care company in the [United States], " said Peter Feld, executive board member responsible for Europe and North America. "I would like to congratulate Bill on this exciting promotion. I am extremely confident that he will continue to be an important leader in Beiersdorf’s future success."

Prior to joining Beiersdorf, Graham held a number of senior leadership positions at Novartis Consumer Healthcare, Bristol Myers-Squibb and Unilever.

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Luster Premium White

BY Antoinette Alexander

Named “Best Whitening Toothpaste” by Real Simple magazine and highlighted at NACDS Marketplace is Luster White 7 toothpaste by Luster Premium White. Developed by a research scientist, medical doctor and dentist, White 7 contains a proprietary blend of eubiotics — therapeutic-grade essential oils that are designed to help promote a healthy smile along with fresh breath. Its active dental peroxide formula aims to deliver maximum whitening results by removing both surface and intrinsic stains. It is available in Power White and Sensitive formulas. The product is priced at about $6.99. For more information, visit LusterPremiumWhite.com.

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North American Hemp

BY Antoinette Alexander

Positioned as the first all-natural line made with certified organic hemp seed oil is the North American Hemp line of personal products. The collection includes bath, body and hair care products all made with certified organic hemp seed oil. According to the manufacturer, hemp has excellent healing and moisturizing properties, and hemp seed oil in hair care products provides rich omega-3, -6, and -9 essential fatty acids. Hemp seed oil also benefits skin. Because its essential fatty acids profile closely resembles the skin’s natural lipids, hemp seed oil counteracts the effects of dehydration, a condition that can produce wrinkles and other signs of aging, the company stated. The hair care collection includes shampoo, conditioner and an Omega Deep Rich Conditioning Treatment. Skin care products include body lotion, body oil, hand and nail cream, and massage oil. For more information, visit Northamericanhempco.com.

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