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Bikini Velvet unveils new type of shaving system

BY Gina Acosta

BOCA RATON, Fla. — Consumers looking for another way to remove their unwanted hair will have a new option from Bikini Velvet.

Bikini Velvet Shaving says its new system removes unwanted hair in a way that is five times better than other products. The system includes two main product components:

• The 5X Conditioning Compound: An all-natural high-biocompatible proprietary oil-based compound of ingredients that have been used worldwide for 6,000 or more years by people of most ethnic backgrounds to increase skin hydration, elasticity and beauty. 
• A patented "Razor Storage Tray": for storage of razor at all times between shaves.  The low profile, highly stable Tray easily accommodates most known razors. To use Bikini Velvet Shaving, consumers simply place their razor in the tray,  add a small amount of the 5X Conditioning Compound to just cover the blades, remove the razor from the tray and shave.  After shaving, they can rinse the razor and return it to the tray until the next shave.  The tray is disposable.  A new tray is provided with each product purchase.

According to an NIH study, 73% of women have removed or do regularly remove some or all of their pubic hair.  Of these, 76% use razors and shaving cream.  When shaving the bikini area, razor bumps, ingrown hairs, nicks and cuts are common injuries.  Bikini Velvet says its system is specifically designed eliminate these common injuries.

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Unilever brands help celebrate Latino trendsetters

BY Gina Acosta

MIAMI — Unilever's biggest brands kicked off the largest U.S. Hispanic social media and entertainment gathering in the country in Miami this month.

Unilever kicked off Hispanicize 2016 with Tu Twist, a campaign that celebrates Latina culinary creativity with an original web series hosted on ViveMejor.com. The webseries stars the host of Gran Hermano, Giselle Blondet, and is written by the star of Comedy Central's "Alternatino," Arturo Castro. Vive Mejor sponsored a special screening of the inaugural episode at the Hispanicize Film Festival.

Unilever's U.S. personal care brands provided an intimate VIP experience with the #100PorCientoTu campaign, celebrating Latinos' individuality and self-expression. Hispanicize attendees enjoyed the #100PorCientoTu His and Hers Style Suite where a variety of brands and experts were highlighted each day. The pampering experiences included dry hair styling for women, a men's fashion styling and grooming experience and fitness advice.

Vine influencer David Lopez hosted the #100PorCientoTu His and Hers Style Suite featuring Irma Martinez, Fashion Stylist for AXE, Caress, and TRESemme with Marco Peña; Dove and Dove Men+Care with Dove Hair stylist Mario Anton; Denise Bidot, featuring POND's; Suave with celebrity stylist Leonardo Rocco; and Degree with fitness expert Idalis Martinez.

Hispanicize attendees were also invited to experience the Cocina Vive Mejor (pictured above), a modern kitchen experience with daily meriendas (snacks) sponsored by Unilever brands Knorr, Hellmann's and Lipton and an ice cream party sponsored by Popsicle, Fruttare and Breyers. 

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Is your organization relevant?

BY Dan Mack

Intuit’s founder, Scott Cook, reminds us, “A brand is no longer what we tell consumers it is, it is what consumers tell each other it is.” Stories of your company culture, your leadership style and the quality of your sales organization are being passed around from customer to customer. Whether you like it or not, you’ve been branded. Customers are sharing stories around the campfire about their experience with you and your organization. Have some noticed that you talk too much or have difficulty listening? Are they saying, “it is all about you,” and they feel forgotten?

Do you know how you are perceived? And is your organization relevant?
Most marketing teams undervalue the role of an elite sales organization in advancing the image of their brand. World-class sales organizations are an essential part of any brand experience. In fact, they are the catalyst to creating your first brand impression. However, the data shows that most sales organizations are not creating unforgettable customer experiences. What is missing is a singular, seamless message. This message must be a creation drawing on the best of your sales, marketing and design insights. Also, you must openly and fearlessly co-develop solutions, products and promotions with your retail partners.

What’s the problem?
According to Harvard University’s David Collis, “most executives cannot articulate the objective, scope and advantage of their business in a simple statement.” In fact, 43% of managers cannot clearly state their own business strategy. If you don’t understand your own strategy, your level of execution will fall, and so will your relevance.

How do you show up with your customers?
Here is a clue. Ask yourself how you perform against the following 10 insights:

  • According to Impact Communications, 70% of people make purchasing decisions to solve problems. Thirty percent make decisions to gain something. Have you created a curious organization that uncovers and solves hidden problems that the customer is not aware of?
  • Visuals are processed 60,000 times faster than text, according to Neo Mammalian Studios. When sharing ideas with the customer, do you create engaging visual experiences, or do you rely too much on words?
  • After a presentation, only 5% remember statistics, while 63% remember stories, according to Authors Chip and Dan Heath. Is your organization addicted to facts or practiced at telling stories that build trust?
  • Fifty percent of sales go to the first salesperson to contact the prospect, according to InsideSales.com. Is your sales team quick to strike and adept at uncovering new trends, which are right around the corner?
  • A customer is four times more likely to defect to a competitor, if the problem is service-related rather than price- or product-related, according to Bain & Company. Do you have a culture that creates emotional and authentic experiences with your most valuable customers?
  • According to Bain & Co, it costs 6-to-7 times more to acquire a new customer than retain an existing one. Do you emphasize growing share of wallet with your best customers instead of always trying to sell to anyone with a heartbeat?
  • Ninety-six percent of unhappy customers don’t complain; however 91% of those will simply leave and never come back, according to 1Financial Training services. Do you invest in unbiased customer interviews to better understand your customer service blind spots?
  • A dissatisfied customer will tell up to 15 people about their bad experience, according to the White House Office of Consumer Affairs. Once you uncover a customer problem, are you empowered to fix it without having to go up the ladder?
  • Seventy percent of buying experiences are based on how the customer feels he or she is being treated, according to McKinsey. Is your team flexible, empathetic and adaptive to the personality, style and needs of the customer?
  • In 2007, it took an average of 3.68 cold-call attempts to reach a prospect, according to TeleNet and Ovation Sales Group 6. Today it takes eight attempts. Is your team resilient, tenacious and always exploring new ways to initiate or advance a business relationship?
  • When evaluating your sales capabilities, don’t sugarcoat the risks and your weaknesses. An honest list of potential threats, weaknesses and a plan to develop new skills demonstrates that you are serious about creating an elite and healthy culture. 

How serious are you in moving the team to the next level?

Dan Mack is the managing director of Elevation Forum, and author of the book “Dark Horse: How Challenger Companies Rise to Prominence.” For more insights, visit mackelevationforum.com

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