Bigs sunflower seeds line gets ranch treatment
BOULDER, Colo. — Thanasi Foods has expanded its Bigs sunflower seeds line with a new flavor.
Bigs Hidden Valley Ranch-flavored sunflower seeds joins the Bigs lineup of salted and roasted original, Vlasic dill pickle, Bacon Salt sizzlin’ bacon, Frank’s RedHot buffalo wing and sea salt and black pepper flavors, the company said.
Bigs Hidden Valley Ranch sunflower seeds will hit store shelves nationwide in June and will be available 0.7-oz, 2.75-oz. and 5.35-oz. sizes.
Knauss Foods debuts PJ’s Beef Steak
QUAKERTOWN, Pa. — Knauss Foods has set its sights on the beef jerky market with the launch of PJ’s Beef Steak.
Knauss Foods, a producer of dried beef products, said its new product is a healthy, all-natural, protein-packed meat snack made from the highest-quality lean cuts of 100% beef and is slow cooked without any artificial preservatives. PJ’s Beef Steak currently is available in original, cracked pepper and teriyaki flavors.
"We’re very excited about this new product launch," Knauss Foods VP sales Bill Carter said. "Today, the beef snack market requires an all-natural offering that meets the market need for healthier protein choices. Thanks to our unique seven-day cooking cycle and all-natural premium ingredients, PJ’s offers a delicious alternative to traditional jerky."
Mountain Dew kicks off ‘This is How We Dew’ campaign
PURCHASE, N.Y. — Mountain Dew has tapped its spokespeople for its new campaign.
"This is How We Dew," the latest campaign from soft drink Mountain Dew, enlists the brand’s spokespeople — including music stars Lil Wayne, Jason Aldean and Mac Miller, race car driver Dale Earnhardt Jr., skateboarders Paul Rodriguez and Theotis Beasley and snowboarder Danny Davis — to express their individuality.
The campaign will launch with a 30-second television spot that features the full cast of Mountain Dew family members and will be supported by radio, 15-second television ads and short digital videos featuring each of the seven individually.
"Mountain Dew is about being bold and having the confidence to ‘Dew you,’" Mountain Dew VP marketing Brett O’Brien said. "These guys are all part of the Mountain Dew family because they do their own thing in their own way. We asked them to share their stories because we could think of no better way to say ‘This is How We Dew.’"