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Bigger push into men’s grooming may mean more dollars for retailers

BY Antoinette Alexander

WHAT IT MEANS AND WHY IT’S IMPORTANT — Does Family Dollar’s expansion of health and beauty items, which contributed to its overall inventory growth during the third quarter, and Ulta’s plan to create men’s grooming boutiques within most of its nearly 400 stores mean a new competitive threat for drug stores?

(THE NEWS: Inventories swell as Family Dollar boosts beauty. For the full story, click here.)

(THE NEWS: Report: Ulta seeks to bring men to stores with in-store boutiques. For the full story, click here.)

Family Dollar reported that a 25% boost in its health and beauty care product assortment at 5,000-of-its-6,900 stores helped fuel overall inventory growth and bolstered in-store traffic. A glimpse at Family Dollar’s website also illustrates the retailer’s effort to promote beauty. The site highlights such items as N.Y.C. New York Color makeup, CoverGirl Clean makeup, Pantene shampoo and conditioner, and Luster’s Pink relaxer kit and glosser.

Meanwhile, Ulta’s president and CEO Chuck Rubin told attendees of the Reuters Consumer and Retail Summit that it will carve out dedicated space — likely near the front of the store — for men’s grooming products. Yes, the beauty retailer already sells such products, but pulling these items together into one area and placing them near the front of the store clearly represents an opportunity for Ulta to better reach him. Rubin acknowledged that the bulk of the items probably will still be purchased by a woman for the man in her life, but it isn’t unrealistic to think that the initiative is bound to increase the number of men who shop the store.

And Ulta isn’t alone in its efforts. Procter & Gamble teamed up with retailer H-E-B to implement the Men’s Zone in select store locations. The store-within-a-store is specially tailored to meet his grooming needs, bringing together more than 530 personal care products for men. To further appeal to him, the Men’s Zone has touchscreens so he can get grooming tips and discover new products and even has flat-screen TVs that can show sporting events or other information.

When looking at the numbers, it is evident why such retailers as Ulta and H-E-B are making a greater push into men’s grooming. According to a Packaged Facts’ report, "Men’s Grooming Products: A Global Analysis," male-specific body wash, deodorant, hair gel, shaving cream, razors and moisturizers constitute one of those markets that now outpaces the overall beauty/grooming retail markets in many countries of the world. Valued at $19.7 billion worldwide in 2009, male-specific products are expected to mushroom to $28 billion by 2014.

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Pharmaca’s founder leaves post as chairman

BY Michael Johnsen

BOULDER, Colo. — Barry Perzow, chairman and founder of Pharmaca Integrative Pharmacy on Thursday announced his retirement from the progressive pharmacy operation.

He will continue to serve on Pharmaca’s board.

“I have lived a purposeful life founding and running businesses that have made a difference with a social consciousness, always exemplifying authenticity, environmental and community values and building committed and passionate teams all buying into the same mission,” Perzow stated. “Pharmaca has an exceptional management team in place led by [CEO Mark] Panzer and a very capable board of directors. It’s a good time for me to explore new passions and opportunities that further fulfill my personal goals and lifestyle.”

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Ahold appoints chief commercial development officer

BY Allison Cerra

AMSTERDAM — Ahold has tapped retail veteran James McCann to serve in the newly created role of chief commercial development officer.

McCann, who most recently served as executive director for Carrefour France and a member of Carrefour’s group executive board, will focus on developing new and innovative ways to serve customer needs, build customer loyalty and broaden Ahold’s offering. He also will be responsible for leading Ahold’s e-commerce initiatives and will strengthen the company’s online business globally.

In addition, McCann will play a key role in expanding the company’s operations in new markets. In these capacities, he will work with the chief operating officers for Ahold Europe and Ahold USA divisions, according to Ahold CEO Dick Boer.

The Ahold supervisory board plans to nominate McCann for appointment to Ahold’s corporate executive board at its annual shareholders meeting next April 17. Until that time, McCann will be an acting member of the corporate executive board.

Ahold’s U.S. division operates such chains as Stop & Shop, Giant-Landover, Giant-Carlisle and Martin’s. 

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